Vellore:

India’s first Golden car made by the Tata Group and valued at `30 crore is on display here for the next four days at the Dhandapani Mudaliyar Kalyana Mantapam. VIT vice president G V Selvam inaugurated the exhibition of the car here on Tuesday.

“The gold car is a brand initiative aimed to create awareness among the general public that gold ornaments from the tiniest size of 0.2 gm to 80 kg could be designed by the Tata group”, noted S Balachandar, branch manager of Gold Plus here.

R Suresh, head, Business Analytics, Titan Industries at Bangalore said, the Goldplus Nano Car, a Tata product was declared as the first ever gold jewellery car that embodies the 5,000 years old jewellery making profession in India. He added, “The car’s body, made of 80 kg of 22-carat solid gold and 15 kg silver, features artistic designs made with precious stones (navaratna). As many as 14 techniques of jewellery making have gone behind the effort. From the intricate ‘filigree’ to the delicate and colourful ‘meenakari’, from the stunning ‘kundan’ to the traditional ‘naqashi’, the car has it all”.

The blueprint of the car was created in January 2011. The Titan jewellery industry plant at Hosur took up the work the following month and finished it by September. The components of the car’s outer body have been developed using gold, using the Fiber-Reinforced technology and a lot of precision engineering has gone into it, achieved by a team of 30 artisans and engineers, Suresh informed.

After its launch in Mumbai in September 2011, the Goldplus Nano Car is travelling to all the Goldplus showrooms at 32 locations in the country that includes 16 chain shops in the State before its stop at Vellore. The car would go to Kancheepuram for a brief display before winding up the tour

source: http://www.ibnlive.in.com / South> TamilNadu / Express News Service, The New Indian Express / posted January 025th, 2011