Monthly Archives: February 2012

48.2-ft dosa for Guinness record

Madurai hoteliers on Sunday dished out a 48.2-feet-long dosa in a bid to enter the Guinness Book of World Records.

“We have outdone the previous record for the longest dosa, which was 38.2-feet-long, made by Vijayawada Hotel Owners’ Association,” said a confident chef K. Damodaran under whose supervision the dosa was made.

The Temple City Group of Hotels had sponsored the event as part of Suvai Durbar, a three-day food festival organised by Madurai Round Table 14 to raise funds to improve infrastructure facilities in government schools. The food festival culminated with the sizzling dosa-making feat.

“We wanted to roll out a dosa measuring 64 feet in view of chief minister Jayalalithaa’s 64 birthday but we ended up at 48.2 feet as the dosa pan did not get the required heat from the 38 burners that were on. Yet, we have beaten the previous record,” said K.L. Kumar, proprietor of the Temple City Hotels.

While 24 kg of batter and 3 litres of oil were used, 18 masters were roped in to make the lengthy crispy brown dosa that was rolled carefully without damaging it or spoiling the colour. Later, it was sliced and served free to the crowd of visitors that flocked the festival venue.

“On the first day, we came out with 45 feet dosa and increased this to 48 feet on Saturday. On Sunday, we added an additional 0.2 feet. In all, we have used 200 kg of batter,” Kumar said.

Chef K. Damodaran and his team attempt to set a record by making a 48.2-feet long dosa at Suvai Durbar, a food festival held at Tamukkam grounds in Madurai on Sunday — DC

The event was videographed and the CDs would be sent to the adjudicators of Guinness and Limca books of records, Kumar said.Two giant monitors were placed to enable the visitors to watch the event that started at 5 pm and ended at 8 pm.

A sizeable number of foreigners were seen enjoying the south Indian delicacy along with the locals post the event.

source: http://www.DeccanChronicle.com / Home> Channels> Cities> Region> Madurai / February 20th, 2012

Restore India’s math glory: AP governor

Thangavur:

Andhra Pradesh governor, ESL Narasimhan, on Friday called for restoring India’s mathematical glory by deriving inspiration from legendary mathematician Srinivasa Ramanujan.

Addressing a gathering at the national conference on Vedas – the treasure house of mathematics, at the SASTRA University in Thanjavur, Narasimhan said, “It is high time we sketch an action plan for renaissance. The intelligentsia should remember that we are the heirs of the infinite mathematical wealth left behind by our ancestors.”

Admiring Ramanujan, he said despite living only for 33 years, he rose to the level of Fellow of Royal Society (FRS), Cambridge, in 1918. Had he lived for some more years, he would have won the highest order of awards such as the Nobel for the country.

Narasimhan reiterated that the Vedas were the treasure-house of knowledge and this was an established fact. While jyotisha (astrology) was needed to find out Vedic rituals, jyotisha also required knowledge of Ganita (mathematics) that occupied the top most position among the Indian sciences. Jyotisha was a science based on movements of planetary bodies. A study of it was possible when the scale of time and direction were applied. The application of time, direction and distance involved mathematical calculations.

Thus either astrology or astronomy could not survive without mathematics while the science of Vedanta was the back-bone of all Vedangas.”Like the crest of a peacock and the shining gem on the hood of the cobra, Ganita is the supreme of the Vedangasastras,” he said.

Referring to ancient Indian scientists such as Lagadha, Aryabhatta and Brahmagupta, he said they measured time and distance. The measurement of time started with Nimesa and ended with Brahma Kalpa. But Nimesa was wrongly translated as minute. “The Indian Nimesa is just the time taken to close or open the eyelid. It’s not the duration of 60 seconds.”

At the conclusion of his speech, he suggested a few points to restore the glory of mathematics, saying Vedic mathematics should be introduced in Vedapathasalas from 5th standard onwards, universities should think of introducing Vedic mathematics at the postgraduate level and that special incentives may be offered to scholars pursuing research in Vedic maths.

Narasimhan appealed to the audience to come forward to save the country from the deficit of mathematical knowledge and the scarcity of mathematicians. Besides, he urged everyone to learn Sanskrit, which was the gateway to understanding ancient Indian wisdom.

source: http://www.articles.timesofindia.indiatimes.com / City> Madurai / Home> Collections> Vedas / TNN/ February 18th, 2012

Build Intec 2012 kicked off in Coimbatore from yesterday

Coimbatore:

The sixth edition of ‘Build Intec’, which has been organised by the Coimbatore District Small Industries Association (Codissia), started here yesterday. The show has been successful in luring almost 200 participants from the different fields such as building and construction materials, equipment manufacturers, real estate developers and bankers.

Mr S Manivasakam, Chairman, Build Intec 2012, has stated that the show is likely to woo almost one-lakh visitors that will be held till February 20 and also the volume of business generated is expected to be almost Rs 100 crore. A special feature of the event has been the emphasis on green building concept, eco friendly materials and energy efficient systems.

Mr M Kandhaswami, President, Codissia, has stated that the exhibition has been held on 3000 sq metre area and many novel features such as modular kitchens, door fittings etc have been on display at the show.

Mr P Ravindradas, General Manager, SIDBI, Coimbatore, who had inaugurated the exhibition, has stated that as per the estimations of World Bank, India would become the third biggest economic super power after US and China by the year 2030. India’s infrastructure sector needs improvement.

He lauded the role of Codissia in promoting the cause of the industries and organising many trade shows related to different sectors like agriculture, construction and infrastructure, general industries etc.

eom/ryn.17.30 hrs

source: http://www.news.indiamart.com /  SME News> Event/Announcement News / Saturday, February 18th, 2012

Madison’s Platinum Media bags Dixcy Textiles’ media mandate

Earlier, the media duties for this account were handled by MPG.

Platinum Media, a unit of the Madison Media Group, has been awarded the media planning and buying mandate for Dixcy Textiles, a Tirupur-based hosiery manufacturer that markets its products under the brand names Dixcy and Dixcy Scott. The company produces inner wear, thermal wear and casual wear.

The size of the account is estimated at Rs 25 crore. Earlier, the media duties for this account were handled by MPG.

Basabdutta Chowdhury, chief executive officer, Platinum Media says in an official communiqué, “We are delighted that Dixcy has appointed us as its media AOR (agency of record) and I am confident that we will be able to add a lot of value to its business. We look forward to a long and mutually beneficial partnership.”

Rahul Sikka, director, Dixcy Textiles informs that talks regarding this move were on for almost two years. “New product launches and the expertise of the agency to handle the same has made us take this decision,” he shares.

It is learnt that aggressive growth plans are on the cards for the brand.

Platinum Media is a part of the Madison Media Group, which currently handles the media planning and buying mandate for several blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald’s, TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, Max New York Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.

The gross billing of Madison Media is Rs 3,000 crore.

source: http://www.afaqs.com / By afaqs! news bureau, afaqs!, Mumbai, February 17, 2012
Section: News Category: Media Planning & Buying

Young perspectives

Artists, some of them still in school, display their work at Chitrakala Academy ‘s annual art exhbiiton

Two students from Coimbatore — Bhavika Dugar from Bharatiya Vidya Bhavan and A. Priyadarshini of SBOA School emerged as winners at the National Level Water Conservation Painting Competition 2011 in New Delhi. A total of 13 paintings from across the country were selected. The theme was ‘Role of Children in Water Conservation’. Mahak Khemka of Bharatiya Vidya Bhavan, came up with a unity in diversity doodle for ‘Doodle 4 Google’ competition on the theme ‘India’s gift to the world’. She was one of the four finalists from the city.

All these students learn art at the Chitrakala Academy, run by artist V. Jeevananthan. It grooms students, art teachers, graphic designers, house wives, and professionals, and motivates them to take up art full time. Some have become successful art directors in films. S. Maniraj, known from his works in films such as OstheDhool and Gilli and T. Muthuraj, the art director ofNanban and Pazhassi Raja are from Chitrakala.

Colours and textures

Sixty three oil, acrylic, and water colour paintings of the students of Chitrakala Academy are on display at the ongoing 34 annul art exhibition at Kasthuri Sreenivasan Art Gallery. Jeeva’s acrylic work on a meditative Buddha, the first painting at the entrance, sets the mood. A lady holds a lamp and Buddha’s face glows. “For any artist, the Buddha is an excellent subject. It lends an aura to the painting,” he says.

Every painting experiments with colours, textures, light and shade. They also have novel themes. Artist Muthuraj’s aerial view of a city is innovative. He uses an electronic circuit to convey urbanisation and how it eats up into the city’s green cover. Another mixed media work is on the disappearance of house sparrows.

K.S. Joseph’s water colour work captures a slice of Kerala’s greenery. Minimal colours — black, white and red, render a surrealist feel to Maniraj’s paintings while M.Rajesh Nelilagandan brings out a three-dimensional effect in his painting of the Perur sculptures.

Class XII student P. Santhosh recreates the scene at the Kashi temple. “Water colour is a difficult media. So, practice is important. I watch landscapes, study the anatomy of portraits and also observe movement of people by waiting at village bus stops for hours.”

Gautam, who is studying Fine Arts in Kumbakonam says that for any artist sketching and drawing forms the base. “Presentation is important. I pay attention to lighting, and dilution of colours to bring the desired effect. As an artist one should have the ability to view an object from a 3D angle,” he says. His painting is a view of Kumbakonam Street from the inside of a temple.

M.S. Shanmugasundaram presents an aerial view of Mettupalayam — shades of greenery, waterfalls and match box houses, complete the picture. Abstract works of V. Chandrasekar, joint secretary of the academy, have a Picasso influence. In his painting, a lady with a bird signifies an expression of freedom. A number of paintings bring alive the greenery and the joys of village life.

Check out T. Chinnaraj’s pencil sketch, on a purple coloured paper, of a child drinking water from a tap. Every painting has a purpose, says C.V. Rajan, the art teacher at Air Force School. The greenery in his oil work, the Monkey Falls forest, gives a sense of hope.

The exhibition and sale is on till February 19, from 9.30 a.m. to 6 p.m. To know about art classes at Chitrakala Academy, call: 93631 45521/ 98941-49275.

source: http://www.TheHindu.com / Arts> Art / by K. Jeshi / February 16th, 2012

Into a world of tiaras and glamour

Ever since she was a six-year-old, Rochelle Rao has been smitten by the modelling industry. And taking one firm step at a time, this young sassy babe is ensuring that she fulfills her dream of becoming a successful model.

     Rochelle Rao

Today, Rochelle is amongst the 20 most beautiful women in the country, and is all set to impress the judges in the final rounds of the Miss India pageant.

Rochelle, who has been undergoing rigorous training sessions with Ajith Sigamani, says, “I got a taste of what the pageant will be like when I participated in the Miss India South contest. So I was mentally prepared.”

From giving up all her favourite food to working out several hours in a day, Rochelle has taken it upon herself to sport a fab bod. “I am a foodie by nature,” she says. “But since December, I’ve had to give up all the food I really love. Though when someone looks at me and compliments me, I feel all this training is really worth it!”

Rochelle is no stranger to the profession. Be it TV shows or ramp walks, she’s a familiar face. “I’ve been in this profession for many years, but it was only in the first few rounds that I realised there were so many things I didn’t know. Unlike in Mumbai or Delhi, for models in Chennai the exposure is not up to the mark. <strong>I had to unlearn so many things. Prasad Bidappa and Marc Robinson were both extremely helpful in training m</strong>e!”

She adds, “Be it physically or even in the way I think, I can feel the development in myself. And I am loving this change!”

Considering all the challenges that she has faced in the profession, Rochelle has managed to learn from them and survive, despite all odds. “I am a Christian and being in this profession was looked down upon! But I knew that this was what I was born to do and I love my profession. I also realised that if people pass negative comments, it probably means they’re jealous and the best thing to do is to just ignore them!”

Rochelle explains that it is so easy to be carried away by all the glitz and attention — she’s had to mend several errors that she’d committed because of that.

“I used to be cocky. I had an attitude problem. But I soon realised that once you’re off the stage, you have to respect society. There are people who have seen it all and you owe them the credit.

Even if it’s a tea boy on the sets of a show, you must give him the respect he deserves. I’ve always had to go back to the people I misbehaved with and apologise. Being humble is one of the biggest lessons this profession has taught me!”

The pretty model is readying for the next round, which is likely to be in March. She says, “Rehane is already working on some of my clothes.

And I am lucky that some of the best in this profession including Sidney Sladen, Chaitanya Rao and Sunil Menon are helping me throughout!”

source: http://www.DeccanChronicle.com / Home> TABLOID> Glam Sham / by Srinidhi Rajagopal / DC/ Chennai / February 14th, 2012

Memories of Coimbatore – Pedalling down the ages

R. Raju Naidu (seated, second from right) at the UMS office, with the bus in the background Photo: Special Arrangement

I grew up in a city that still resembled a village. There was not much traffic. As kids, we would dart across the road to go our friends’ homes. Our houses still had wells from which we would draw salt water. For the kalkandu-like Siruvani water, we would run up to a friend’s home and take all we needed.

There were very few schools — St. Michaels’, Union High School (where I studied), City Municipal High School, Sarvajana School and Stanes, which we called Durai school.

In the early years of my life, we lived on the narrow Raja Street. During lunch break, we would dash home from school to gobble whatever amma had prepared for lunch — mostly thayir saadham — and run back as we had to squeeze in at least 10 minutes for football and basketball.

Later, we moved to Tatabad. Those in the defence forces occupied the Tatabad and Sivananda Colony stretches. Later, the land was sold to Tata Oil Company. That’s when my father, R. Raju Naidu, an entrepreneur, bought two plots of 17 cents each for 800 rupees.

You could count the number of homes from Gandhipuram to Vadakovai — seven in all. There was no power and we depended on the moonlight and lanterns to reach home. There were cotton fields all around us. Years later, we all paid Rs. 51 each as deposit for electrification.

Appa joined hands with Kalangal Gopalswami Doraiswami Naidu (GD Naidu) to start United Motor Services. He moved to Madras for a six-month training at Union Motors. They started plying a bus between Udumalpet and Coimbatore and later to Palladam, Dharapuram, Gobichettipalayam, Erode and Pollachi.

Soon, my father started manufacturing furniture. He got teak and rosewood logs from Nemmara under the guidance of Sri Viswanathan Chettiar. My father, a staunch Gandhian, spun yarn on his rattai for an hour every day.

Once we grew up, it was cinema for our entertainment. Coimbatore had seven theatres, but we frequented Srinivasa and Rainbow. I have, at times, watched 30 films a month.

My dependable black Hercules cycle was my companion. I would ride it everywhere. The Brooke Bond Road was called Panankaatu Road. It was desolate. Even while travelling as a group, it would give us the shivers. Hundred ft road did not exist then. The Sanganur pallam was close by home and we would race across its sands.

Once in intermediate and college, at PSG Arts College and PSG College of Technology, respectively, we would cycle to Peelamedu from Tatabad. The onward trip used to be a pleasant half an hour. The return journey took us double the time. Howling winds threatened to throw us off our cycles and the steep gradient from present-day Nava India made pedalling impossible. We would walk with our cycles till Gandhipuram before pedalling again.

At college, Dr. GRD and Prof Venkataraman were great influences, encouraging us to be creative. As we could not go home for lunch, we depended on the PSG Institution canteen near the electrical lab where lunch — rice, sambar and mor — was served for 36 paisa. But, it was near impossible to find a seat. Often, the Kannanaicker kadai that sold dosai, Iyer tiffin kadai and the biryani kadai provided sustenance.

Those days, industry flourished in the city. There were 450 foundries inside town. Coimbatore was suffused with the spirit of entrepreneurship. You wanted to be different and make something useful. Using the crown and pinion from an Ambassador car, I created a wet grinder. The only disadvantage? If my wife switched it on, our neighbours across the road could hear its roar!

Industrial estate

Ganapathy was where the first industrial estate in the city — Textool Feeder Industrial Estate — came up, courtesy D. Balasundaram of Textool. He wanted to increase the production of textile parts. My father was allotted a site and manufactured gears. During World War II, there was severe petrol shortage and my Appa consulted DB and manufactured a producer gas plant with firewood and charcoal. He used the fuel to run buses. He also built a gas plant for cars.

Our city has changed so much. But, I have fond memories of it. How we’ve let down this wonderful city. There are no checks on pollution. Rains have become a nightmare. Driving in Coimbatore used to be a pleasure. Not anymore. We sorely lack road etiquette.

Bio:

R. SANTHANAM: Born in 1934, he did his engineering from PSG College of Technology. He taught for a while before turning manufacturer of gears. He used to be a rallyist for some years with G.R. Karthikeyan (Narain’s father) and is a member of the Coimbatore Rifle Club. He was appointed Range Officer, Shooting Range, for the 1982 Asiad

I REMEMBER

When it rained, we would go to school by train. The steam engine would be fed fresh coal at Urumandampalayam and smoke would rise into the air. That was our signal.

We would scamper to the Vadakovai station from home and travel to Coimbatore paying six annas.

source: http://www.TheHindu.com / Life & Style> Society / by Subhaj Rao / February 14th, 2012

Dyers submit fresh proposals for achieving zero liquid discharge

They plan to try out nano-filtration, multi-effect evaporation techniques

A year after the Madras High Court directed the closure of over 720 dyeing units in Tirupur, the dyers have submitted fresh proposals with the promise of improved technology for achieving zero liquid discharge to be functional again.

“The closed dyeing units have submitted proposals for achieving zero discharge with new and proven techniques. Once all the proposals are in, the papers will be verified with assistance from professors of Indian Institute of Technology-Madras and Anna University-Chennai, over the next few months,” said an official at the Tamil Nadu Pollution Control Board (TNPCB).

If the proposals are found convincing, the dyeing units would be asked to submit a detailed project report and then allowed to operate in a phased manner, initially at 30 per cent of capacity and then at 50 per cent, to monitor if the zero liquid discharge as ordered by the High Court was adhered to, the official said. According to industry sources, the dyers had already invested Rs.800 crore on treating waste water and were paying huge sums as interest but could not achieve zero discharge. The new proposals are based on the governments’ grant of Rs.200 crore for the dyers, official sources said.

TNPCB officials in the know said the common effluent treatment plants (CETPS), to which over 500 dyeing units were linked, were able to treat 85 per cent of waste water but were struggling for want of technology to achieve zero liquid discharge.

“Now, the plan is to try out nano-filtration and multi-effect evaporation to achieve zero liquid discharge in three CETPs,” said a senior TNPCB official.

According to a Central Pollution Control Board (CPCB) report on waste water treatment, nano-filtration could be positioned between reverse osmosis (RO) and ultra-filtration. Nano-filtration can be operated on lower pressure than reverse osmosis and as such treatment cost is lower than for RO. For zero discharge, Tirupur dyeing industry has to look at a multi-effect evaporator instead of the mechanical vapour recompression used earlier, the official said.

In fact, the CPCB had specifically suggested nano-filtration and multi-effect evaporator as technologies to achieve zero discharge in Tirupur dyeing industry way back in 2005. However, the dyers refused to embrace the technology but came up with a marine discharge proposal. “We have rejected the marine discharge proposal asking the dyers to look at technological options to be functional again,” said a senior official.

Before the High Court order, the Noyyal river and ground water survey in Tirupur showed that the TDS (Totally Dissolved Solid) had grossly contaminated the water with levels ranging above 5,000 mg/l (milligram per litre) as against the standard 2,100 mg/l which was a gross violation of norms.

The TNPCB, after a study visit to dyeing units in Gujarat, has suggested nano-filtration membranes.

source: http://www.TheHindu.com / News> States> TamilNadu / by Special Correspondent / Chennai, February 13th, 2012

Tampa Tamil Association of USA – 5th Annual Children’s Day Competitions

5TH CHILDREN’S DAY COMPETITIONS;   organized by Tampa Tamil Association of USA.
at Benito Middle, Tampa, FL

Saturday March 03rd, 09ooam to 2100 hours

Price: $10 per competition. Discounts available for association members.
Phone: (813) 994-3707
Age Suitability: Kids and up

Vocal Classical/Cinematic Music, Quiz, Coloring, Drawing, Fancy dress and story writing will be on March 3 at Benito Middle, 10101 Cross Creek Blvd., Tampa 33624;

Register at http://tamausa.dyndns.org/ChildrensDayRegn.aspx ;

call Maha Ramesh at 813-994-3707, Sheila Narayanan at 813-961-6120 tamausachildrensday@yahoo.com

OPEN TO ALL.
Advanced Registeration Required.

More information, click on the link below:

http://events.tboextra.com/tampa-fl/events/show/242658604-tampa-tamil-association-of-usa-5th-annual-childrens-day-competitions

 

Need to educate students on sexual health stressed

“There’s a need to educate school and college students about sexual health. In schools we teach Thiruvalluvar’s Arathupal and Porutpal but we never touch Kamathupal.

Some of the kurals (couplets) from the Kamathupal can be included in the lessons so that students can understand sexual problems and correct themselves,” said Dr P. Thangaraj, pro vice-chancellor, SRM University.

Speaking at the inaugural function of the Sixth International Conference on Sexology held at Hotel Green Park, Vadapalani on Saturday, he added, “Doctors counselling on sex are few and negligible. Also people often do not come forward to reveal their problems to doctors.

According to WHO, there are 60-80 million infertile couples worldwide and 10-15 per cent in India are infertile.”

Dr Mohanambal, director, Institute of Obstetrics and Gynaecology, Egmore, said, “When I visited a school in a village, I told the teacher that I would give a lecture on sexual health. The teacher was shocked and refused.

But I insisted that the teacher ask students to write their queries on a paper. The next day the teacher said that I could take a lecture.”

Delivering the keynote address, organising chairman of the conference, Dr T. Kamaraj said, “Sex affects our total sense of happiness and it also extends one’s life expectancy.

There is a general reluctance to provide any form of sex education for children, adolescents and even grownups. India is often regarded as the land of the Kamasutra, where people are expected to possess a great deal of awareness of sex and sexuality.

However, studies have shown that large sections of the population are either unaware of or have wrong notions of sex and sexuality,” he added.

Dr Adaikan Ganesan, ex-president, International Society for Sexual Medicine, Prof. Karunanidhi, HOD, department of Psychology, University of Madras and Dr K.S. Jeyarani, director, Aakash Fertility Centre and Hospital, also spoke on the occasion. More than 1,000 doctors are taking part in the conference that will have presentations on various topics on the concluding day, Sunday.

source: http://www.DeccanChronicle.com / Home> Channels> Cities> Chennai / DC / Chennai / February 12th, 2012