Sing your way to Shankar, Ehsaan and Loy | EPS
As part of the fifth edition of Idea Rocks India, a popular music contest, musical trio Shankar-Ehsaan-Loy will perform in the city on March 31 at YMCA Grounds, Royapettah.
Conceptualised in 2005, Idea Rocks India is now in its 5th edition and gives music aficionados across the country an opportunity to showcase their singing talent and share the platform with some of the biggest music stars in India.
This year, the musical extravaganza comes in an all new avatar, with multiple new elements. For the first time, Idea has undertaken auditioning participants through four different media – digital, IVR, radio and in person — thereby reaching out to a much broader spectrum of audiences.
This season will witness the hunt for budding rockstars from across over 60 cities and give them an opportunity to perform with Shankar-Ehsaan-Loy.
Speaking about the initiative, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Music is core to Idea’s brand building and customer connect strategy. The concept, reach and brand integration of Idea Rocks India (IRI) is unparalleled in India. We are now taking it a level higher to engage a wider audience and hunt for talent from deeper pockets of the country, utilising both modern and traditional media such as digital, IVR and on-ground. With over 60 events, over a period of two months, this year IRI will reach out to millions of Indians across the country.”
A team of four judges will filter the participants to 50 from each city, until the best five participants are chosen by a panel of local music academicians and popular music personalities.
The final winner chosen by the celebrity judges — the Shankar-Ehsaan-Loy trio and Mika — will perform with them at key locations across the country.
Auditions for the talent-hunt has already begun and interested candidates can send their entries on www.idearocksindia.com.
Idea customers can also give their audition by calling 5545611 and recording their voice.
source: http://www.newindianexpress.com / Home> Cities> Chennai / by Express News Service – Chennai / March 28th, 2013