Southern diva Trisha launched Magnum ice cream in Chennai recently. Unilever rolls out its premium Magnum ice cream bars in the country this month to cash in on the growing aspirations of India’s increasingly affluent consumers this summer. The Anglo-Dutch multinational’s Indian unit, Hindustan Unilever, will launch Magnum bars ” premium vanilla ice cream on a stick wrapped in thick Belgian chocolate shell ” in Chennai.

Trisha who is the brand ambassador for Magnum ice cream recently tweeted before the launch “Happy 2 announce Ill b d brand ambassador fr my most fav ice cream brand.Soon 2 b launched in India..Will kip u posted.til ten Ssshhhhhhh.”

Magnum ice cream bars, tweaked to appeal Indian consumers’ taste buds, will be shipped from Unilever’s Thailand factory and will be sold through supermarkets, select general trade and its own ice-cream parlours and trikes (tricycles). The largest ice cream brand in Europe, Magnum debuted in the US in 2011 and recorded sales of $100 million in its first year. It is now sold in more than 50 countries and even in emerging markets such as Indonesia it is one of the best-selling ice creams despite its premium positioning.

source: http://www.articles.timesofindia.indiatimes.com / Times of India / Home> Entertainment> Regional / TNN / April 02nd, 2013