Singer-actor Dhanush, who is on a roll with the positive response to ” Raanjhanaa”, has a new endorsement in his kitty. He is now the face of a chewing gum brand.

Dhanush, whose popularity went several notches high thanks to his song “Why this kolaveri di?”, will feature in the new TV commercial of the product.

“It feels great to be associated with Center Fresh. Looking forward to work on some exciting campaigns for the brand,” Dhanush said in a statement.

Dhanush’s youth connect is a vital reason why he has been chosen to endorse Center Fresh, which itself is popular among the youth.

A new TVC for the brand is currently under development and it will be released later this year.

source: http://www.articles.timesofindia.indiatimes.com / The Times of India / Home> Entertainment>  Bollywood / by IANS / July 31st, 2013