Chennai:

Soon people can get themselves featured in postal stamps along with their pets as the ‘My stamp’ initiative is gaining popularity across the country. Already, this novel idea of the postal department has hit record sales with over 60,000 people having booked for ‘My stamp’ covers.

Young crowds have been lured to include their image as sender, say officials of the postal department. “The applicant merely needs to fill a form and submit a photo to the department which will issue his or her photo embedded in the stamp,” said an official.

Surprisingly youth have taken the lead in buying ‘My stamp’. “I love writing letters to my friends. It always helps oneself to improve their language also it will be good memorabilia. and this ‘My stamp’ initiative is a great idea,” said K. Karthika, a college student.

Applicants can receive the form at all philatelic bureaus in the state or at district HQs of the postal department and in Chennai, the philatelic bureau on  Anna Salai is handling the ‘my stamp’ application. “The main aim of the project is to attract youth as sending personal letters between people have become a thing of the past. This measure will evoke a sense of attachment with the post,” said an official.

source: http://www.deccanchronicle.com / Deccan Chronicle / Home> News> Current Affairs / DC / May 04th, 2013