‘Oo-tea fest’ to be a major tourist draw

 

The crowded venue of the tea and tourism festival at the HADP open-air stadium in Ooty—DC
The crowded venue of the tea and tourism festival at the HADP open-air stadium in Ooty —DC

Ooty:

The aptly titled ‘Oo-tea Fest’, the tea and tourism festival organised by the Nilgiris district administration, Tourism Department and the Tea Board of India, got under way on Friday, with the HADP open air stadium, the festival venue, packed with exhibits by Self-Help Groups (SHGs), food courts, music and  cultural programmes.

The sheen is missing, however, as only five tea factories, including the two state-owned units, have come for the exhibition, bringing with them varieties of Nilgiri tea for visitors to appreciate and savour.

M. Budhic­handran, Ooty MLA  who inaugurated the show, explained the various welfare schemes being implemented by the state government for tea growers. R.Ambalav­anan, Exec­utive Director of the Tea Board of India, South Zone, in his address, touched upon the history of Nilgiris tea and trends in consumption in recent times, appealing to the small tea growers in Nilgiris, who form the bulk of the farming community in the hills, to focus on good quality to fetch a premium price for their produce in the market.

Dr P. Sankar, collector of Nilgiris, said that tea was a health drink with cardio-protective and other related medicinal traits.  He said that everyone should come forward to lend their support to the product to ensure that it took care of their health as well as that of the economy of tea growers.

N. Chandrasekar, Secr­etary of the Nilgiris Hotels’ and Restaurants’ Associ­ation, said that tea and tourism were the lifelines of the hill economy and  that the organisers should plan this festival well in advance to make both a grand attraction in the winter just as they did with the flower and fruit show in the Nilgiris.

source: http://www.deccanchronicle.com / Deccan Chronicle / Home> News> Current Affairs / DC / by B. Ramachandran / December 28th, 2013