Monthly Archives: January 2014

Festival diary

Insights into bringing a story alive on stage, the power of imagination and words, reinventing mythology and the eternal intensity of compelling photographs mark Anusha Parthasarathy’s account of the Fest

Aravind Adiga /. Photo: R. Ragu / The Hindu
Aravind Adiga /. Photo: R. Ragu / The Hindu

Aravind Adiga

The evolution of a writer who was born in a hospital near Poonamallee High Road and grew up in a house nearby into a Man Booker prize-winning author is the story of Aravind Adiga. In his conversation with David Godwin at The Hindu Lit For Life 2014, Adiga talked much about the city of his childhood and the good memories of the train journeys from Mangalore to Chennai. “But my childhood was dominated by the Udupi hotels of Madras,” he said. “Especially Woodlands and Dasaprakash. For a long time, I looked for a Dasaprakash hotel wherever I went.

When David brought up The White Tiger and the story behind it, Aravind recollected seeing a magazine a driver of his colleague was reading in New Delhi once. “It was called Murder and this pulp fiction was a rage among the drivers of New Delhi. It had a collection of stories where the driver kills his owner,” he explained. “In India, the middle-class takes a lot for granted. The domestic help is privy to a lot of personal information. I wanted to ask the question, why is India safe? The core of the novel, of course, is about how a man becomes free.”

Aravind’s first novel was set in New Delhi and the second in Mumbai (Last Man In Tower). He is working on his third. “The Madras I grew up in is gone, and for a long time, I was looking for my childhood. I understand now that I must look at the future. I have now decided to learn Tamil,” he said. When asked if the function of literature was not to recover the past, he said, “In the book The Leopard, there is a line that goes ‘Everything must change so that everything can stay the same’, and I think Chennai has done just that. You don’t always have to write about a place you enjoy,” he said.

Nikhila Kesavan conducting a workshop / Photo: R. Ragu / The Hindu
Nikhila Kesavan conducting a workshop / Photo: R. Ragu / The Hindu

From Page To Stage

Everyone sat in a huddle, eyes flitting between the screen and the speaker at the From Page To Stage: Bringing A Story Alive, a workshop by Nikhila Kesavan. The actor-director spoke in length about adapting short stories and works of fiction into stage productions or feature films.

The workshop dealt with two novels; one that had many characters and the other that was a monologue. “A novel rarely lends itself to stage. And there are so many places, a hostel, cafe or a terrace. How do you show so many things for a stage production? This is where the director decides which actors are most important and who can be avoided,” she said. And on the subject of the play or movie being compared to the book, she said, “There will always be comparisons when you have an adaption. But it’s best not to be too aware of it. I just evaluate the whole play as a piece of theatre.”

There is no one formula to successfully adapt a novel or a story, and everyone has to find their own way, the actor pointed out. “Sometimes, a book has so many incidents that if you take out even one, the story will fall apart. In other books, there is a lot of talking and only two or three incredibly dramatic scenes, but they are so good that you want to adapt the story. There are different ways of treating the stories — you have monologues or you could divide the passages among many voices so it’s not boring.”

Nikhila also added that it was easy to point out from the first reading if a play was meant for theatre. Sometimes, a play might make a great film but fail on stage. “There are many challenges to tackle in theatre. If you are making a movie, you think as a director, actor and writer, which is different from a playwright writing a script.” And on perspective in an adaptation, she said, “Many people have seen different versions of The Ramayan, but what do you see in the text? It’s how you portray and design the story. Your characters can be very radical and different from the original or it could be a good retelling,” she explained.

Kumar Shahani with Sadanand Menon (left) / Photo: R. Ragu / The Hindu
Kumar Shahani with Sadanand Menon (left) / Photo: R. Ragu / The Hindu

Evolution Of The Imaginary

From the multiplicity of perspective to the loss of poetry and handling of colours on screen, noted filmmaker Kumar Shahani explained the concepts of the imaginary through his experiments in films, conversations with intellectuals all over the world and his views on the changing state of imagination in India and overseas. He was introduced by arts editor Sadanand Menon.

The session began with a frame that inspired a scene in his film Khayal Gaatha, which looked at the history of Khayal singing. He talked about the different perspectives that can be captured on one frame. “I worked with the idea of multiple duration — being present simultaneously and how the place around it gets changed. And how the resonance around an area changes,” he said. The painting was of a woman peeping out of the window, looking at a lover. At the far end, another conversation takes place.

Shahani spoke of the perils of fitting into a category. “When I presented this painting in Sydney, many didn’t understand what I had done with it. They have blocked out all other kinds of enunciation because they are so influenced by the revolutionary thinking of Da Vinci or other thinkers,” he said.

The filmmaker also spoke about the importance of colour, how to handle it and the role technology has played in changing perspectives. “I’m appalled by the attention span of the breaking-news genre or Hollywood, where you can’t really look at anything,” he explained. “I see a future where the less opportunities we are given to create, the more we use other people’s creations (which they created for their own purpose).” Sadanand added that image is a form of consciousness. “When you can imagine an image, it’s a whole new consciousness that is emerging depending on how the creator re-imagines it. The imaginary is not fiction, but a world in the process of becoming real.”

Making Waves

With two MBA graduates-turned-authors and a literary fiction writer on the panel, the discussion Making Waves: How To Create An Impact As A Writer dealt with many interesting issues such as how important marketing is to make a book sell in today’s scenario, how different is it for different genres of books, and how one views literary fiction or commercial fiction today. The lively discussion among Anita Nair, Ashwin Sanghi and Ravi Subramanian was moderated by Naresh Fernandes.

“It’s difficult to construct a Chinese wall between the two lives I lead — I use business tools in writing. The amount of time and energy one would devote to a business plan, I would dedicate to a plot,” said Ashwin Sanghi, known for best sellers such as Chanakya’s Chant and The Krishna Key. He believes the author’s work does not stop with writing.

Banker-author Ravi Subramanian agreed. “When you write a book, there are enough people to read it. But how do you reach the right audience? So I send out my manuscripts to a few trusted people I’ve interacted with. They are people with no connection to banking. I do this so that I can change the script in case there are parts of the book they don’t understand. It also helps improve the story.”

Anita Nair’s rule is to write books that she likes to read. “They seem to endure,” she added. “Writing, to me, is an intense and personal exercise. I don’t see the reader in my mind. I don’t believe marketing is important. The book has to be good, only then will it endure. You needn’t be aggressive. A book is not a product.” Ravi explained the need for an author to become the CEO of his book. “A lot of good books don’t make it because readers don’t know they exist. An author must take charge of everything from writing to marketing the book to make sure the reader sees it.”

Reinventing Mythology

Are mythological retellings relevant? How does inventing mythological texts help us contend with the present and the future? These important questions and more were discussed in Revinventing Mythology: The Art Of Rewriting Religious Narratives. The panel had Paul Zacharia, Veenapani Chawla and A.R. Venkatachalapathy, and was moderated by K. Satchidanandan.

The moderator began the session by pointing out that every field was in some way impacted by mythology and that they had become a part of everyday life. “Now Ekalavya is being seen as a big protagonist in Dalit literature. Shambuka is another figure who is gaining prominence; Rama is being questioned on killing him and Vaali. Rama is being questioned on ousting Sita from the kingdom. This is because myths are polyphonic and can be interpreted in many ways and contexts,” he said.

Paul, a short story writer and columnist, talked about confronting one’s religious beliefs through reinvention. “It was an attempt to reinvent myself spiritually so that I could enjoy inner freedom,” he said. Veena, an actor, director, choreographer and composer has done extensive work with mythology and talked about the importance of three characters in epics — Ardhanarishwar, Sabyasachi and Brihanalla. “They are concepts, ways of viewing humanity. Ardhanarishwar brings together two polarities in gender. Sabyasachi brings together the capacities for knowing in different ways. The middle ground or the third side to these two characters is Brihanalla, which not just combines two different genders but also the capacities.”

A.R. Venkatachalapathy brought up the issue of myths helping one contend with the past, present and future. “When a society is modernised, contending with myths is considered as a way of being modern,” he said. “There have been retellings with Ravana as the hero of the epic or with Hiranya Kashipu. Here the retellings don’t reject the myth, but rather rewrite it in a different way.”

Pablo Bartholomew./ Photo: R. Ragu / The Hindu
Pablo Bartholomew./ Photo: R. Ragu / The Hindu

Remembering Bhopal

It has been 30 years, and yet, the images that Pablo Bartholomew shows on the screen continue to hurt as much as they did when they were first taken in 1984. Introduced by Rahul Pandita, the award-winning photographer narrated his experiences in Bhopal during the time of the gas tragedy through his unforgettable images.

Pablo began his photo presentation with pictures of himself as a child and a young man, talking about his father who introduced him to photography. He then showed snapshots from his early work, recording the hippy culture of students at that time. “Many of them are parents now and their children are unable to accept how hip their parents were back then,” he laughs. In the collection was a picture of the Rock Fest in St. Stephen’s College in 1974. There were also pictures of Satyajit Ray on the sets of Shatranj Ke Ki Khilari.

In 1983-1984, Pablo took to news photography and shot many images of Operation Blue Star and the riots that followed. When the Bhopal gas tragedy took place, he rushed there and landed three days later. The images of J.P. Nagar, men wearing scarves around their noses and mouths, people sporting glasses to shield their eyes, are haunting. There are more and more pictures of hospitals, doctors checking patients, dead livestock, mass burials and so on. The most haunting image, which won him the World Press Photo of the Year, is of an infant being buried and a hand reaching out to caress. Pablo visited Bhopal many times afterward, on the first, ninth, 10th and 20th anniversary to document whatever changes have happened. “Memorials have been erected for those who died and more people are agitated and getting on the streets,” he said. He promised to visit Bhopal again soon.

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus / by Anusha Parthasarathy / Chennai – January 15th, 2014

IIT-Madras Joined Hands with 5 Global Universities for Ph. D Research

The Indian Institute of Technology – Madras (IIT-M) has united with 5 universities belonging to different countries of the Globe – France, Canada, China, UK, and Israel to make a group effort in research area by bringing out joint Ph. D Programmes.

It took more than a year for Indian varsity to negotiate with Universite de Technologie de Troyes in France, Technion – Israel Institute of Technology, University of Waterloo in Canada, University of Liverpool in UK and National Tsing Hua University in China. Now, they all have joined hands with IIT-Madras to offer joint PhD programmes.

Lih J Chen, president of National Tsing Hua University stated the agreement with IIT-M as a watersShed moment for the Chinese varsity. He added that research of the highest quality need to be carried out and the work can no longer be only an ‘in-house’ affair.

R Nagarajan, IIT-M dean of international & alumni relations, told about their agenda, that a simple 4-stage process will be followed by IIT-M started with faculty collaboration, followed by student exchanges programmes which will lead to co-supervision and ultimately conclude in a joint degree programme.

source: http://www.jagranjosh.com /Jagran Josh / Home> Education News> Education / January 16th, 2014

Belgaum, Vellore Teams Share InoVIT Honour

Two teams of students from Belgaum and Vellore won the first prize of `40,000 at the third edition of the InoVIT 2014, organised by the VIT university recently.

Event organiser A Ruban Kumar said around 1,600 student-participants of classes 9 to 12, from the southern States had taken part. The events were categorised into working model, idea presentation, poster presentation and quiz in the preliminary and final rounds. The top two winners for the three prizes in each of these events, selected by a panel, were given a total cash prize of `3 lakh.

Elton John and team mates from St Paul’s High School from Belgaum, who developed a spy robot and a smart wheel chair developed by Karthik, Mukesh and Pranesh from Avinesh Infotech Robotic Academy, Vellore were the two teams that clinched the first prize for the Working Model Category.

In the idea presentation category, Anga Sasha from Little Angel School, Visakapatnam, Andhra Pradesh, and a team led by Visakan from Kalgi Ranganathan Montford School Chennai, jointly won the first prize of `35,000 for the idea of specially designed goggles for blind people to see using the principle of ‘echolocation,’ and ‘oceanic electromagnetic waves fencing,’ to help fishermen maintain maritime boundaries respectively.Misba Fathima and team from Islamiah Girls Higher Secondary School, Vaniyambadi, and Rishab Jain and his team from Maharishi International School, Chennai, jointly won the first prize of `35,000 in the poster presentation category.

Naveen Unnikrishnan and team from Bhavan’s Adarsh Vidyalaya, Kochi, and Vicknesh and his team from Bakthavachalam Vidyashram, Chennai, won the first prize of  `20,000 each in the quiz group I (9 and 10 classes) and group II(11 and 12 classes) respectively.

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Tamil Nadu / by Express News Service – Vellore / January 16, 2014

National Meet on Radiation Therapy at CMC

The Department of Medical Physics and Radiation Oncology attached to the Christian Medical College here is organizing a two-day national workshop on Radiotherapy Gel Dosimetry from Wednesday, at the MePhysics Block, Rehab Campus, Bagayam, Vellore.

According to Dr Paul Ravindran, vice principal of the college, the aim of the meet is to provide hands-on training on the application of three dimensional gel dosimetry in radiation therapy.

The workshop is being conducted in collaboration with the Union for International Cancer Control. Atomic Energy Regulatory Board, and the Board of Research in Nuclear Sciences have also financially supported the workshop.

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Tamil Nadu / by Express News Service – Vellore / January 08th, 2014

Tea turnover tops Rs 500 crore at Coonoor

Coonoor :

Two significant records were created by the Coonoor Tea Trade Association in 2013, the turnover crossed Rs 500-crore mark and the average price topped Rs 100 a kg, reveals an analysis of market reports.

The average price was above Rs 80-a-kg mark for the second consecutive year. The volume sold continued to remain above 5-crore-kg level for the third consecutive year.

In all, 51 auctions were held last year with 5.95 crore kg being sold against 5.53 crore kg in 2012. A higher volume was sold despite average price rising to Rs 89.32 a kg from Rs 82.28 in 2012.

Consequently, the turnover rose to Rs 531.45 crore from Rs 455.01 crore. This increase of Rs 76.44 crore marked 16.80 per cent growth.

The increased turnover lay spread among factory owners, growers, traders, workers, auctioneers and warehouse keepers.

For the first time at the auctions, the average price crossed Rs 100/kg to touch Rs 104.11 on March 8. It remained above Rs 100 till April 26 peaking to a high of Rs 110.70 on March 21.

However, oversupply in global market reduced exports. Availability of low-priced tea in north Indian auctions reduced upcountry demand. Collectively, in the last quarter, CTTA auction average price crashed to Rs 72 – the least in the last two years. Otherwise, the year’s average price would have been much higher.

source: http://www.thehindubusinessline.com / Business Line / Home / by The Hindu Corrrespondent / Coonoor – January 07th, 2014

Masala brand Aachi to open Chettinad restaurant chains this year

Tamil Nadu-based masala brand, Aachi Kitchen is planning to open a chain of Chettinad restaurants, the latest diversification of this nearly two-decade-old group inspired by the success of global chains such as KFC and McDonalds according to a report by Sanjay Vijayakumar and Sangeetha Kandavel in Economic Times.

Aachi Kitchen will start in the first quarter of this year in five locations. “First, I want to see whether I can sustain and then blow the trumpet,” said AD Padmasingh Isaac, Founder and Chairman, Aachi Kitchen, who refused to say how much he is investing in this venture.

Isaac, a first-generation entrepreneur who belongs to Nazareth in Tirunelveli district, started selling masala under the Aachi brand in 1995. This year, he expects to clock revenue of Rs 750 crore.

Holding a bachelor’s degree in business administration, he worked as area manager for Godrej’s personal care products unit for a decade before becoming an entrepreneur. Over the years, the Aachi group has extended to products such as herbal cosmetics, herbal cough syrup and even a matrimonial site. But the restaurant foray is likely to be the biggest-ever extension under the Aachi name.

Aachi’s decision comes at a time when a slew of South Indian players are upping the game in the food business. The likes of Hotel Saravana Bhavan and Adyar Ananda Bhavan have global ambitions in this space. More specifically, though, the quick service restaurant market where Aachi expects to play, is expected to swell in size in the years to come. A September 2013 report of Crisil said it expects this format to double in size to Rs 7,000 crore by 2015-16 from three years earlier.

source: http://www.hospitalitybizindia.com / HospitalityBizIndia.com / Home> F&B Overview> F&B / by HBI Staff, Mumbai / Wednesday – January 08th, 2014

SASTRA’s prescription for dyeing units

SASTRA University here has come out with a novel method for treating effluents let out by Tirupur dyeing units.

Meera Parthasarathy, Senior Assistant Professor, Center for Nanotechnology and Advanced Biomaterials, School of Chemical and Biotechnology, and inventor of the novel method, explained it to the industrialists and technical persons of Veerapandi Common Effluent Treatment Plant at the university here on Tuesday. The method involves treating effluents with a special bacteria identified at SASTRA University named SASTRA bacteria for which patent had been filed and a powder in a two-step process instead of the seven-step process that was followed by dyeing units.

The untreated effluent undergoes bacterial treatment and powder treatment and becomes non-toxic.

Collecting untreated effluents from Tirupur, the SASTRA team conducted the experiments using bacteria and the powder prepared by them. Treated water was put to Zebra Fish Model (rearing fish in it) to find out whether it has been detoxified. Fish survived even after seven days and there is no toxicity in fish too, Meera Parthasarathy, said.

Following the court order, the dyeing units have been using a common effluent treatment plant.

K.K.Padmanabhan, Technical Director, Veerapandi Common Effluent Treatment Plant, said that as per the court order the units should follow zero liquid discharge and hence wastewater could not be let out.

When T.K.Rangarajan, CPI (M) MP, wanted to know about the usability of the treated water for drinking purposes, Mr.Padmanabhan replied in the negative.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Tiruchirapalli / by Special Correspondent / Thanjavur – January 08th, 2014

He practised what he preached

Nammalvar / by Special Arrangement / The Hindu
Nammalvar / by Special Arrangement / The Hindu

Along with Nammalvar, his brothers Balakrishnan, an engineer, and Ilangovan, a former MLA, practised organic farming.

Chirping of birds rented the air. Gentle breeze from hundreds of trees blew across the farm. It was the farm maintained by the family of G. Nammalvar (75), organic farming scientist, who passed away on December 30, at Ilankadu, his native village near Thirukattupalli.

It was a hot summer in June 2004, when this reporter visited that place to see Nammalvar along with V.Palaniappan, Adviser to Thiruvaiyaru Knowledge Resource Centre of Dr. M. S. Swaminathan Foundation.

Rays of sun and summer heat could not enter the place as it was a mini woodland with all kinds of trees. Birds were in large numbers and went on chirping.

Nammalvar, with his green head gear and flowing beard, was sitting on a wooden coir mesh cot under a tree.

As he took us through the farm and explained the activities, we understood that Nammalvar not only preached organic farming but also practised it in his family farm.

Along with Nammalvar, his brothers Balakrishnan, an engineer, and Ilangovan, a former MLA, practised organic farming.

Nammalvar showed the variety of trees he and his brothers had planted in the farm.

He showed how the leaves that withered from trees and other biological waste were turned into compost.

He also demonstrated the ‘Pancha Kavyam’ was prepared using five products — cow’s urine, dung and milk, ghee and buttermilk. “Pancha Kavyam can be used as a growth regulator and pesticide repellent for crops,” he said.

It was Nammalvar’s padayatra for ‘reviving natural resources and fertility’ (Iyarkai Valam Meetpu Nadaipayanam) in 2004, organised by Centre for Ecology and Research, a voluntary organisation, that made people rally behind him.

The yatra which commenced on June 5, 2004 covered a distance of 550 km in 25 days from Poompuhar to Grand Anicut, passing via 344 villages in Cauvery delta districts.

The padayatra created public awareness of the importance of organic farming, sustainable agriculture and participatory development at Thirukattupalli, Thiruvaiyaru and Orathanadu.

His last campaign for nearly a month from December 1 in Cauvery delta districts was against the proposed methane extraction project.

He was planning to organise a rally at Mannargudi on January 25 to protest against the proposed project.

Hundreds of people, mostly farmers, paid homage to late Nammalvar whose body was kept at Bharath College of Science and Management here.

R.Vaithilingam, State Minister for Housing and Urban Development, paid homage to Nammalvar. The Minister placed a wreath on the body of Nammalvar on behalf of Tamil Nadu Government, said a press release issued here on Tuesday.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Tiruchirapalli / by G. Srinivasan / Thanjavur – January 01st, 2014

Let them eat cake

K.R. Balan./  Photo: K. Ananthan / The Hindu
K.R. Balan./ Photo: K. Ananthan / The Hindu

K.R. Balan once travelled on a rented bicycle to sell buns to petti kadais. Today he owns one of the biggest bakery chains in the state.

One morning in 1967, 14-year-old Balan from Kavumpuram boarded a train all alone to Coimbatore. He lied to his mother saying he was going to Calicut to visit his sister. He did that because he wanted to do something to save his poverty-stricken family. “We lived in olappuras – thatched huts. My mother was a daily wage labourer. Father did some small business and farming. I had no education. Life was my teacher,” says Balan who is 61-years-old now. Today he leans back on a plush armchair in his swanky air-conditioned office at Ganapathi, from where he controls K.R. Bakes, one of the biggest bakery chains in the state.

When he started out, Balan would cycle around Coimbatore in a bicycle that he would rent for 25 paise. He sold buns and barley biscuits to shops in the outskirts. In a year’s time, he along with his three friends set up a small shop in Idayarveedhi. “We had no man power or machines and we worked almost nonstop. We woke up as early as two in the morning to make the goodies.” While his friends handled the production side, Balan, who had a way with people, steered the marketing and delivery. “I spotted potential customers as I travelled around in my cycle. Soon, we started sourcing our snacks to almost all the village shops.” The buns were a great hit, recalls Balan. “Coimbatore had many mills. In the evenings, tired labourers would come to our outlet for chai and a coconut bun. Chai shops were considered beedi points and undignified places for women. People would disparagingly refer to us as ‘those chai wallahs’.” But, things changed. The cycle gave way to the scooter and then a Bullet bike. The demand for their buns and cakes rose. Balan zipped around his scooter across the Valayar border to supervise the K.R. outlets that mushroomed in many parts of Kerala.

While his friends decided to move on to other things, Balan stuck on. “I loved my job and had full faith in it.” The brand name KR came into being in the late 80s. “Our outlets had different names. A friend suggested I bring them all under one brand. I chose the name K.R. Bakes.” The two letters, which Balan later added before his name as initials, changed his destiny. From a small room that sold coconut buns, K.R bakes became the most popular bakery brand name. Now, there are 30 outlets in Coimbatore and many more in Erode, Cochin, Malappuram, Palakkad and Trichur. By early 2000, they even introduced a fast food section that sold North Indian items. “We introduced the idea of a coffee shop, way before any coffee outlet chains set up their shops here. But, we cater to the common man and do not compromise on quality. All our fast food are made right in front of the people and served hot.”

Balan and his sons never miss the IBA, an international trade fair for bakery, confectionery and snacks held once in three years in Germany. “It is a great platform where you are exposed to innovative ideas and developments in technology. Bakers from all over the world showcase their products and ideas. I realised my job was indeed honourable.” The Coimbatore production has the latest Italian cookie machine, icing machine, imported egg breakers and cake mixers. “It is not like the olden days. One cannot afford to be laid back. The competition is high now,” says Balan. Balan knows what it is like to be poor and uneducated and this is what has prompted him to help educating economically underprivileged children. “We also tell our labourers to educate their children and assist them financially. Education is important. I know its value as I was deprived of it,” he says. “We have doctors and lawyers in the family now,” he says with pride. His three sons help him in his business. So do his brothers who handle the outlets from different cities. Balan remembers making his sons work at their retail outlets, when they would come home on vacation. He would pay them too. “They never would spend that money. They would save each penny. I wanted them to know the value of hard earned money. I wanted them to know that the money left by ancestors is easily squandered, while the one earned through sweat stays forever.”

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus> Food / by Parshathy J. Nath / Coimbatore – January 09th, 2014

Outsourced in Madurai: Drawing kolams

Madurai :

Young women transforming small dots into beautiful ‘kolams’ was a common sight early in the morning, especially during ‘Margazhi’, till a few years back. Not any more. Busy with daily chores, the young have decided to outsource the work to elderly women, who have taken up ‘kolam’ drawing as a profession.

The Tamil month of Margazhi is considered auspicious for girls. It is believed they would get a good spouse if they draw beautiful ‘kolams’ at their doorsteps and visit temple. Times have changed. Girls busy with studies or jobs find it difficult to attend early morning poojas in temples. Similarly, drawing beautiful, intricate designs in front of the house braving the morning chill is an ordeal that many wish to avoid. Here enters, middle-aged and older women, who have ample time and the necessary skills to do kolams.

Kannathal, a 78-year-old resident of Melamadai, starts her day at 4.30am and covers nearly 15 houses in Gomathypuram in Madurai. Some house-owners leave a bucket of water and a broom outside their gates so that she does not have to wake them early morning. The enterprising woman says drawing kolam is the only thing she is good at. “I don’t know to read or write. But, I was taught to draw kolam by my grandmother when I was just five years old. Now, the art has come handy as it helps me to earn a good sum even at this age,” she said.

For smaller kolams Kannathal collects Rs 450 per month and for bigger ones the rate is Rs 800. “As I’m not good at drawing colour kolams, I take the help of a girl from my colony. I pay her Rs 250 per house,” she said.

Mariamma, a resident of Villapuram, has been drawing kolam for others for the past one year. “Customers started demanding colour patterns very recently. I charge them Rs 900 during Margazhi and Rs 550 during other months. Putting colour in patterns consumes a lot of time,” she said. Her earnings from kolam art have already crossed Rs 15,000 this month. The kolam experts are so much in demand in the city that they are now outsourcing the orders they have received.

Girahalakshmi, a resident of Valluvar Colony in Madurai, admitted a kolam is a must during Margazhi. “Kolam has to be drawn before dawn. Getting out of the house at dawn is risky due to crimes such as chain-snatching. By paying a monthly sum I can get the kolam drawn by another,” she said.

Sumathy, a newly-married woman, says she was happy to learn that her in-laws has employed a kolam artiste. “Firstly, I can’t draw kolam and moreover, the early morning weather is too cold,” she said.

source: http://www.articles.timesofindia.indiatimes.com / The Times of India / Home> City> Madurai> Colour / by Padmini Sivarajah, TNN / January 09th, 2014