Coimbatore :

Poultry major Suguna Foods has launched five variants of masalas under ‘Mother’s Delight’ brand. With these products, Suguna Foods has made its foray into the masala industry in the south. The products would be available through both modern trade as well as neighbourhood stores.

Mother’s Delight Masala will be available across a large network of existing ‘Daily Fresh’ franchisee outlets, the company said.

“Mother’s Delight Masala comes with the ingredients that are ground and blended the homemade way which adds an authentic taste to cooking,” it said. It comes in five variants—chicken masala, chicken 65 masala, chicken lollipop masala, chilli chicken masala and egg curry masala.

“Suguna Foods aims at reviving traditional foods with Mother’s Delight Masala,” said Mohan V K, head – consumer products, Suguna Foods.

The move is part of Suguna Foods strategy of focussing on growing its food business. More variants, curry mixes, seasoning, soup mix and other products would be launched under the Mother’s Delight brand, the company said.

source: http://www.timeofindia.indiatimes.com / The Times of India / Home> India Business / by M. Allirajan, TNN / January 24th, 2014