Madurai :

The community radio of Dhan Foundation has bagged second prize in the category of community engagement awards at fifth National Community Radio Awards.

Minister of finance, corporate affairs and I&B, Arun Jaitley presented the awards at a function held in New Delhi on Monday. The ‘Vayalagam’ community radio has been operational since 2011, operated by the Madurai District Tank Farmers’ Federation under the Dhan Foundation. The station, which is available at an FM frequency of 90.4, covers a 15-km radius.

“Uluthundu Vazhvom”, a radio show focusing on agriculture, is one of the most widely listened-to programmes in the region, overtaking even commercial FM channels. The programme has many takers among the elders here.

The eight-hour channel is estimated to have a regular audience of 5,000 people, mostly farmers in the Kottampatti, Singampunari and Natham blocks. Besides passive listeners, it also has listeners who interact with the programme coordinators.

Popular shows include farmers’ views, experts’ views and harvesting techniques which the listeners claim have benefitted them immensely. Programme designer T Sundarapandian said they planned the shows based on seasons and the farmers’ requirements. The crop of the season is also a deciding factor in the programmes on the channel.

The radio station organises monthly review meetings with the farmers and programmes for the next months are planned based on the farmers’ expectations and reviews. As most farmers use their mobile phones to access the programmes, the station also gives out information on the “talktime” plans provided by mobile networks everyday.

“Gramathu kuyil”, another popular programme, broadcasts songs sung by people from the local community, which are recorded by the programmers either on the field or on the studio. Shows detailing important events in history that had taken place on a specific date also received good response, Sundarapandian said.

Much to their delight, farmers receive special wishes on their birthdays and anniversaries as the volunteers in the village information centres work closely with the farmers, obtain information from them and pass it on to the radio. Farmers are hoping that the station would go from being an 8-hour channel to a 24-hour service like other FM channels.

source: http://www.timesofindia.indiatimes.com / The Times of India / Home> City> Madurai / TNN / March 18th, 2015