When Narayan Murthy came to India from the United States, he didn’t know that he would end up retracing his roots, in a journey that would last forever.
A management consultant by profession, he is the founder of GoodSeeds, an organisation that sells organic food and home products. And it doesn’t end there.
Narayan works closely with farmers across the region to help them find a platform where they can find buyers and connect with other farmers for better reach and productivity.
Says Narayan, “I left India in 1992 and went to the US for higher studies and a job. I completed an MBA from Booth School of Business, Chicago, after which I started working as a management consultant. I was earning quite a decent package and monetarily I was very sound. But there was a voice in my head which kept on telling me that this is not what I wanted to do. But I didn’t know what it was that I was looking for.” That’s when he decided to come back to India and spend a few years here, “I came back and after a year or so, I realised that it was my roots that I had been missing.”
Originally from Chennai, Hyderabad is now his home. But how did he land up here? He answers with a chuckle, “I got a job here in Microsoft as a strategic planner in 2008. Now this city is my home.”
It so happened that one day his friend complained about how good organic food is not available in Hyderabad. Since Narayan was already wondering what to do with himself, the idea appealed to him. Thus was born GoodSeeds in the year 2012. “The name came about because it was about sowing good ideas about what we eat, drink, who we live with and where we live,” adds Narayan. Sort of an eco-friendly contribution to society.
While the company sells a variety of organic items ranging from organic baby food and organic fruits to organic personal care products, farmers often come to them to gain market connections, “Many farmers get in touch with me. I connect them to the market and customers who choose to buy organic products. This way they are able to connect to other farmers as well. We also help them get access to seed banks, so that they can expand their crop portfolios,” informs Narayan.
He goes with farmers to different areas like Yadagirigutta, Anantapur, outskirts of Mysuru and Tiruchirappalli (Tamil Nadu) for advise and to network. As a result of his efforts, farmers are coming closer and becoming part of co-operatives. Narayan adds further, “It’s beneficial that small farmers become part of small co-operatives. For example at Timbaktu, Anantapur there’s a small co-operative of 40 farmers. A farmer can’t do everything alone. If he tries everything and it goes wrong then unfortunately it will be him who will starve. These days people give their lands to farmers on lease to grow crops. In return, the farmers are paid on a monthly basis. So, even if there’s a drought, farmers will get their money and manage to keep their respect intact, as well.”
They also encourage things like the Sunday organic bazaar held at Saptaparni, Lamakaan, Our Sacred Space and Goethe Zentrum, where farmers sell everything from organic fruit to staples like rice. It’s probably not as fancy as the farmers’ markets in the US, but hey, with people like him around — it may become a reality sooner than you think!
source: http://www.newindianexpress.com / The New Indian Express / Home> Education> Edex / by Saima Afreen / April 25th, 2016