As city-based theatre group Evam turns 15, the founders look back in wonder

This is just a peep into what interests Evam at this very moment. Fifteen years since its inception, Evam strikes a perfect balance between the arts and business by drawing focus on to how the arts could cater to a growing business model, contrary to popular belief. As Sunil puts it, “We really don’t know what we are going to do in another 15 years. A lot of things that we do now, was not part of the plan at all. It’s really dynamic also because of the world we live in.”

The story dates back to when Karthik, a chemical engineer from Chennai and Sunil, a B.Com graduate from Bhopal met at Mudra Institute of Communications (MICA), Ahmedabad, where they were pursuing their MBA in Marketing Communications. “We used to pass notes in classes. Evam was one such note which was passed saying that we should do this for a living someday,” smiles Karthik. After reviving the college theatre group, Sankalp, the duo put up five plays in the course of two years in MICA. Soon enough, they realised putting a play together was easy; the real challenge was what went into the management of a production. In an effort to generate seed capital, they worked their respective corporate jobs for a couple of years. In 2003, Evam was born.

As they continue to narrate the story, Karthik points to the framed poster of their first-ever play as Evam, Art. ‘Sold Out’, the poster said. “We came together and started preparing for a three-play package. We tried selling it to sponsors and it took us almost six months before we actually could put it out,” recalls Sunil. Karthik chimes in, “The tough part was to market, sell tickets, arrange a team that could handle the logistics. Our first team consisted of six people”

Fifteen years down the line, Evam is now about 42 employees strong in addition to the 60 odd volunteers spread across different cities. “Two years of working, planning and saving up amounted to this,” says Sunil while Karthik reminisces about a book he had read. “Alyque Padamsee’s Double Life talked about how he juggled being an ad man and a theatre practitioner and became successful in both. We were not ready to believe it, we wanted to be full-time something and decided to give it our best shot possible,” says Karthik who also recently released a book titled Don’t Startup: What no one tells you about starting your own business. Don’t Startup…is written from the perspective of first generation entrepreneurs who knew nothing aboutentrepreneurship . “The book speaks about a lot of things that nobody tells you when you start-up. It is a little story about how we started out with what people believed we could not make a living out of, and yet we did,” he continues.

Few years into the business, Evam started discovering how theatre as an art form could weave itself into different scenarios. This thought is essentially what led them to branch out to initiatives that used theatre as a tool. “The truth is that we knew theatre and what it could do and started discovering it for ourselves,” says Karthik. Currently, under the canopy of Evam, multiple initiatives that embody this balance, have taken shape — Training Sideways, Standup Tamasha, Happy Cow, Digie, FirstRush, Brain Drama and Live — each headed by a team member. Now, Evam’s focus has shifted to what the market demands; putting up huge productions for public viewing has taken a backseat. Sunil says, “Ultimately, the constant thought is to do something exciting which is also relevant to the times. The question would be, if I have one day to spend, where am I going to spend that day to make it exciting, artistically great and is profitable at the same time.”

source: http://www.thehindu.com / The Hindu / Home> Entertainment> Theatre / by Gowri S / September 20th, 2018