City-based Juicy Chemistry that is an organic skincare brand gets ready to participate in Vivaness 2019. In association with BIOFACH, Vivaness is the world’s largest trade fare exhibition for organic/natural personal care, skin care and organic food products. It is to be held between February 13 and 16 at Nuremberg, Germany. Explaining its significance for Juicy Chemistry, its co-founder and Managing Director, Pritesh Asher says that it is the opportunity of a lifetime to participate in this fair that is in its 30th consecutive year. “As Juicy Chemistry is a 100% Certified Organic Skincare brand, we will co-exhibit with Ecocert (the worlds largest organic certification body). We will present over 100 products that are certified by the Cosmetic Organic Standard (COSMOS).”

Megha Asher, founder and CEO of Juicy Chemistry, reiterates, “This expo onlyshowcases brands that are 100 per cent natural/organic.” She explains the stringent screening process that preceded their participation and adds, “Every product we want to showcase here is screened for various parameters. Exhibitors are required to keep the necessary documentation to validate the products on display comply with these standards.” (see box)

The fair expects over 50,000 visitors and 2,900 exhibitors from 154 countries over four days and “gives us a chance to represent India and present to the world that we are built on a simple philosophy that emphasises on ‘less is more’,” says Megha. It is all a matter of pride for the country, says Pritesh.

“We are a clean, environmentally-friendly, sustainable, cruelty-free, certified organic brand. More importantly, we want to show the international buyers that we can deliver world class products, which comply to the highest international standards. And all of them are made right here, in India.”

Juicy Chemistry is a very young company, just four and a half years old. Says Megha, “We started with ₹5,000 and the rice and green tea scrub (it is still a bestseller). We then built up our brand one product at a time and here we are today with over a 100 items and going to this prestigious international fair. I am excited.”

Stringent screening

The products should contain only natural or organic raw materials

There should be no petrochemical-based raw materials

There should be no synthetic ingredients including synthetic fats, oils, waxes or silicones. The list of no-nos is long

All ingredients used should be declared on the products

The natural raw materials must not be produced from genetically modified organisms

Products should be manufactured without using ionising radiation

Products are, as far as possible, produced and processed to the latest technical standards in an environment-friendly way

The products must be cruelty free

Beauty, naturally

Juicy Chemistry is preparing to launch a complete range of organic care for athletes and an intimate care line for women. They also have a range for junior care. “The aim is to bring simplified chemical-free solutions in anything that we use in our day to day life,” says Megha

Find out more on www.juicychemistry.com

The range is also available on Amazon.com and Amazon.in

source: http://www.thehindu.com / The Hindu / Home> Life & Style / by Pankaja Srinivasan / February 01st, 2019