Category Archives: Business & Economy

Blossoming fame and withering life

At the Madurai flower market./  Photo: A. Shrikumar / The Hindu
At the Madurai flower market./ Photo: A. Shrikumar / The Hindu

From the jasmine fields to the flower market, Madurai Malli is a phenomenon that rules the whims and wants of traders and flower-lovers

At the Mattuthavani flower market, we first encounter putrefying garbage and slushy floor. Heaps of flower petals and leaves rot in the open and cattle roam around binging on them. There is only chaos, noise, rush and ubiquitously unpleasant odours.

A village woman pushes us aside dragging a huge gunny bag along. A man yells out flower names “Kanagambaram, Champangi…” Old women bargain with lungi-clad traders sitting cross-legged and holding a weighing balance. . Intricately woven garlands are displayed at every shop.

We wait for the moment, an explosion of colours and scents. And there they arrive. Rose varieties including Tajmahal, Jerpura, Dutch rose and Gladiator from Bangalore, ‘Champangi’ from Pallapatti in Dindigul, ‘Kozhi poo’ from Usilampatti, ‘Kanagambaram’ from Chinnamanur in Theni and ‘pattu rose’ from Rajadhani Kottai in Kodai Road… the scene changes to ariot of hues and a medley of fragrance.

But what we can’t escape or ignore is the strong refreshing whiff of ‘Gundu’ malli. There is no dearth of colourful blooms in the market but every buyer seems to be searching for the queen of blooms. Jasmines from various villages become one here, under the tag ‘Madurai malli.’

A jasmine bud. /  Photo: A. Shrikumar / The Hindu
A jasmine bud. / Photo: A. Shrikumar / The Hindu

“Flowers from every village are different in texture and size,” says Rameswari, a buyer from Simmakkal. “We feel the bud between our fingers to check the quality .” Suddenly voices takes over as a fierce bargaining is on to fix the rate of the flower for the day. the After much haggling, the `farmer-trader-buyer’ trio arrive at a consensus. . “Every hour, the price varies depending upon the quality and demand,” says Muthu, another buyer. “The peak season of jasmine is during March to July. The quantity of flowers arriving at the market dwindles in winter.”

S. Ramachandran, president of Madurai Flower Market recalls the days when every farmer would bring 10 to 15 kilos of jasmine every hour. “Now, it is down to just 10 per cent,” he says.

Around Madurai, jasmine is cultivated in more than 30 villages spread over north and south blocks. The flowers from Eliyarpathi, Valayankulam, Salvarpatti, Parapathi, Parampupatti, Sundarangundu, Thirumal, Solanguruni, Vellakulam and Veppangulam are much sought-after for their size and texture.

What makes Madurai grown malli so unique? “The malli grown in our belt is bigger and the stem is stronger. It lasts long and the fragrance is intense. It’s because of the soil quality and the tropical climate,” says Mokkai a farmer from to Eliyarpathi, a village off the Arupukottai Road.

This village, as we discover, is known less by its name and more by its flower’s fame. Malli is the name of every first flower and every second girl child here. Our eyes feast on the blue hills, green fields, red earth and colourful people as we walk through Mokkai’s three-acre field. Long rows of lush green plants studded with bunches of sparkling white buds, steal the sight. We feel the moist earth – freshly watered — and inhale as much of the scent until it hits our brains.

“Beware!” warns, Samayakkal, a sexagenarian, from behind. “Snakes are waiting to greet you,” and we retreat in a huff. “We start our day before the dawn breaks. I have been doing this work for four decades and feel the fragrance in my fingers forever,” Samayakkal flashes a paan-stained smile. “Butwe have to brave the snakes,” her voice trembles remembering one of the workers who died of snake bite while working in the field two months ago.

It’s because of people like her that the much-acclaimed Madurai malli reaches places the world over, on time. “We dispatch the first batch of flowers at 6 a.m. to the airport to be sent to other countries and cities. From then on, every hour, we keep sending batches for the local and outstation markets,” she says.

Jasmine means more than just a flower to the 1,100 farmers and 10,000 other people dependent on it. It’s the lifeline in more than 30 villages in the south block. Mokkai, who has been cultivating malli for two generation, says, “Over the years, the production has come down to a quarter of what it used to be.” Scarcity of water, poor appreciation of the produce, shrinking farmlands and labour shortage seems to be the major reasons. Sadly, dry fields and dying jasmine are a common sight today.

Our next stop is Thirumal, a hamlet near Thirumangalam, where jasmine is said to be as common as any street-side flower. Butwe had to search the fields with malli playing hide-and seek! We found every other crop — groundnuts, ladies finger and brinjal – but not jasmine.

“Ealier, this village had only of jasmine fields. Now people have switched over to other plants,” Kathiresan narrates another heart-wrenching story about the slow death of jasmine . “Farmers should be involved in activities related to jasmine development,” he says. “Most traders and officials are far removed from the ground reality ,” says Kathiresan, whose four-acre jasmine garden has shrunk to 30-cents.

Though jasmine farming doesn’t require copious rains, the flower needs one lakh litres of water per acre, every 10 days to get maximum yield. The first buds can be harvested within 60 days of transplantation of saplings.

The parent sapling (pathiyam) for all the jasmine plants is obtained from Thangachimadam near Rameswaram. The sea breeze and optimum temperature is said to favour the growth of jasmine saplings in the coastal town.

The plant reaches up to three feet in three years time and lasts for 20 years yielding flowers every season. In each bunch, the plant gives up to twelve flowers. As jasmine buds bloom in the evenings, they are plucked in the early mornings to be sent to outstation markets.

A jasmine strand being woven in Madurai./  Photo: A. Shrikumar / The Hindu
A jasmine strand being woven in Madurai./ Photo: A. Shrikumar / The Hindu

The Madurai-bred jasmine has been accredited with a GI tag and has high potential to earn ample foreign exchange. “But, says Ramachandran, also a member of Madurai Malli Development Council, “the city lacks international connectivity, so the flower has to be channelled through other airports. As a result, other jasmine varieties from places like Sathyamangalam are exported in the name of ‘Madurai malli.”

A jasmine garland. / Photo: A. Shrikumar / The Hindu
A jasmine garland. / Photo: A. Shrikumar / The Hindu

The Council trains farmers and flower vendors on the techniques of marketing and weaving and also provides financial aid to encourage farmers to continue jasmine cultivation. “We want to save the flower from becoming extinct,” asserts Ramachandran.

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus /  by T. Saravanan and A. Shrikumar /Madurai – July 26th, 2013

Dindigul village sets benchmark in maintaining cleanliness

Dindigul :

There are many who say that it is impossible to keep India clean, but N Panchampatti panchayat in Athoor union has set an example by bagging the cleanest village award of Dindigul district from the Tamil Nadu government.

The man behind this cleanliness drive in the village is the panchayat president K Karuppiah, who has been elected for the second consecutive term. One thing that helped him in this endeavour is his experience with the engineering department of the Indian Army. Earlier, he helped the village bag the ‘Nirmal Puraskar’ award for the best panchayat in the year 2008.

Karuppiah, who belongs to the AIADMK, makes it a point to go around the streets of the 12 wards in the panchayat almost every day. At first, the people were educated on the importance of depositing the garbage  in the dustbins placed near the street corners. When some residents refused to comply, the panchayat put up sign boards warning them of being fined Rs 100 if they continued to dump the waste in open places.

Then, steps were taken to prevent open defecation by ensuring toilets for almost all the 2,000 houses in the village. This has more or less been achieved. The green cover was enhanced by planting and nurturing about 300 to 400 trees on the roadsides.

Villagers and shopkeepers are asked to say no to plastics, but Karuppiah says that he found it to be a tough task. Now, the four sweepers in the village segregate the plastic in the garbage and it is sold for Rs five a kg. The sweepers are very regular in their duty and play an important role in keeping the place clean. Self-help groups in the region shred the plastic, which can be sold for Rs 25 a kg. The material can be used to lay roads, says Karuppiah.

The panchayat president says that they are planning to set up a garbage recycling unit where the perishable and non-perishable waste would be segregated and used for the development of the village with the Rs 5 lakh they have received through the cleanliness award. “The cost would be higher than Rs 5 lakh but we believe that only a recycling unit would ensure the permanent cleanliness of the village so the panchayat administration is working towards it,” he added.

source: http://www.articles.timesofindia.indiatimes.com / The Times of India / Home> City> Madras> Cleanliness / by Padmini Sivarajah, TNN / July 01st, 2013

The dynamic duo: Indra Nooyi and Padmasree Warrior have much in common

Indra Nooyi

Chairman and CEO, PepsiCo

Age: 57

Earned her Bachelors in physics, chemistry and mathematics from Madras Christian College in 1974. MBA, IIM-Calcutta, 1976. Master of Public and Private Management, Yale University, 1980

Married to Raj Nooyi; has two daughters, Preetha and Tara Earned $12.6 million last year

PepsiCo's Indra Nooyi and Cisco's Padmasree Warrior have demonstrated how women can succeed at the highest level without sacrificing their personalities.
PepsiCo’s Indra Nooyi and Cisco’s Padmasree Warrior have demonstrated how women can succeed at the highest level without sacrificing their personalities.

High Point: President Obama invited her for a discussion on the economic crisis facing the US in November 2012. In 2010, there was a strong buzz that she was being considered a successor to Ratan Tata. She declined saying she was having “too much fun at PepsiCo”.

Unwinding: In an interview with CNBC’s Off-the-Cuff programme, she said she likes watching the New York Yankees play, but puts the TV on mute so she can continue working. When she “really wants to blow off steam”, she plays rummy with her kids. In an interview with Good Housekeeping, she said she likes playing games like Bridge, Scrabble and Sudoku online. “My guilty pleasures are the websites where you can look at the fashions and see how different outfits will look. You can even take a picture of yourself and download it and play with the fashions!,” she told GH.

Early years: Nooyi grew up in Chennai where her father was a bank officer. Her career path in the US began in 1980 at the Boston Consulting Group, followed by stints in Motorola and ABB. In 1994, she joined PepsiCo as senior VP, strategic planning. With annual revenues of $65 billion, PepsiCo is the world’s second largest food and beverages company.

Career graph: As the head of strategy at PepsiCo, she was responsible for much of its restructuring. During her tenure, PepsiCo sold off the restaurant business and spun off its bottling operations, and acquired new businesses like Tropicana and Quaker Oats. In 2006, she was named CEO, only the fifth in PepsiCo’s history. With her at the helm, sales have nearly doubled and earnings have gone up by 30 percent. Nooyi has pushed PepsiCo to become a healthier company by investing in R&D to make soft drinks with less calories, chips with less sodium or yoghurt with more fruit.

She has taken the company global, cut costs by consolidating facilities and laying off more than 8,000 employees last year. She has made aggressive acquisitions in the BRIC nations. (PepsiCo spent $7 billion in buying two businesses in Russia alone). She is a fierce supporter of conscious capitalism and says a lot of inspiration for her thoughts on sustainability come from the tough times in Chennai where her mother would wake up at 3 am to store water.

Last year, the market feared that her position at PepsiCo would be under pressure, when activist investor Ralph Whitworth’s hedge fund invested $600 million in PepsiCo. Her critics say her push into “good-for-you” products is taking too long to show results.

Work-life balance: Nooyi says she made several sacrifices in managing her career and her family. But, in an interview with WSJ, she says every time her kids called during work, she would stop to take those calls. Even when those were only to ask her if they could play Nintendo. Nooyi credits her husband for his support; she says he took on half of her workload at home so she could continue building her career.

Padmasree Warrior

Chief Technology and Strategy Officer, Cisco Systems

Age: 52

Educated at IIT-Delhi (chemical engineering), Cornell University (Masters in chemical engineering)

Married to IIT-Delhi college-mate Mohandas. They have a son, Karna.

Responsibilities: In her current role, Warrior is charged with aligning technology development and corporate strategy to enable the $43-billion Cisco to anticipate, shape and lead major market transitions. She has led the company through 15 acquisitions in 15 months. In a recent interview, Chairman John Chambers named her as one of the people who could get his job when he retires in 2-4 years.

Warrior sees a huge shift in technology and how it impacts our lives in the next five years. In an interview to McKinsey, she said only 1 per cent of what could be connected in this world actually is; as these connections increase it will change how consumers shop, businesses handle data and individuals grapple with the data.

Poster women of tech: Warrior is among a handful of women executives in the overwhelmingly male-dominated technology world. Chambers said in an internal memo that only 22 per cent of Cisco’s workforce are women. Warrior admits that when starting out, she was intimidated as technology was considered a man’s domain. She considered a career in academia but took up a job at Motorola’s semiconductor factory in Arizona. She had given herself one year but ended up staying 23, rising to become the CTO. She came to Cisco in 2007 after Chambers pursued her for a year.

Biggest mistake: In an interview to The Huffington Post, Warrior says the biggest mistake she made in life was saying no to opportunities when she was starting out. “I thought, ‘That’s not what my degree is in’ or ‘I don’t know about that domain’.” In retrospect, at a certain point, it’s your ability to learn and contribute quickly that matters…I always tell women that the fact that you’re different and that you’re noticed, because there are few of us in the tech industry, is something you can leverage as an advantage.”

Unfulfilled wish: In an interview with Fast Company she says, “I would have dinner with PG Wodehouse. I have read all of his books at least 10 times over. I am a great fan of his character Jeeves. His intellectual brilliance and audacious sense of humour fascinate me.”

Work-life balance: When her son was born, Warrior was in charge of a factory at Motorola. It was a 24/7 job that put enormous stress on her family and herself. At one point, she moved her treadmill into her son’s room so she could exercise while looking after him. In later years, she says she came to realise that operating like this was a big mistake. In an interview to The Take Away she says, “The important thing to remember is it’s not about balance; it’s about integration… to really focus on making sure you’re integrating all four aspects of your work, your family, your community and yourself. And it’s not about trying to spend equal amounts of time on everything you do each day on each of these things, but making sure you’re paying attention to all the things that make it up as a whole human being.”

source: http://www.ibnlive.in.com / IBN Live / Home> IBN Live> Business / by  Mitu Jayashankar, Forbes India / July 01st, 2013

Plastics exhibition on in city

The International Plastics Exhibition is on at the Chennai Trade Center | Martin Louis
The International Plastics Exhibition is on at the Chennai Trade Center | Martin Louis

The fourth edition of South India’s biggest international plastics exhibition began at the Chennai Trade Centre here on Thursday.

The four-day exhibition was inaugurated by V K Subburaj, additional secretary and financial advisor, Department of Chemicals and Petrochemicals, Ministry of Chemicals and Fertilizers. The inaugural also saw the participation of K Dhanavel, Secretary to State Government–MSME Department, Siddharth Mitra, executive director, Petrochemicals Indian Oil Corporation Ltd and S B Dangayach, managing director of Sintex Industries Limited.

IPLEX–International Plastics Exposition was conceived jointly by the State-level Plastics Manufacturers Association in South India: Tamil Nadu, Andhra Pradesh, Kerala and Karnataka, the organisers said. CIPET–Central Institute of Plastics Engineering Technology, an autonomous institution under the aegis of Department of Chemicals and Petrochemicals, Ministry of Chemicals and Fertilisers, is also a member of the fraternity.

The objective of IPLEX was to trigger rapid growth of plastics industries in the Southern states that were lagging behind their Western counterparts, particularly Maharashtra. The plastics industry in South is set to grow by 20 per cent, the sources claimed.

The fourth edition exclusively focuses on the plastics industry’s requirements of machines, materials and technology and features over 230 exhibitors from India, Taiwan, Singapore, Japan, China, Vietnam, among others. The special feature is the live demonstration of a large number of machines to manufacture plastics articles –industrial or consumer.

Existing plastics processors, aspiring new entrepreneurs will find the expo extremely useful. The expo will facilitate the processors to adopt new technologies to cut down costs and improve productivity. A wide range of new and improved raw materials and performance additives will also be on display, the organisers pointed out.

Organisers hope that the expo will see close to 25,000 visitors from all over India and predominantly from South India. About Rs 500 crore worth of business deals are expected to be concluded during the expo, they said adding that they will soon be organising IPLEX in New Delhi in February 2016.

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Chennai / by Express News Service – Chennai /June 29th, 2013

IIT Madras on patenting spree

Chennai :

The Indian Institute of Technology, Madras, is wasting no time patenting the technologies developed by its faculty members. It plans to leverage the Intellectual Property Rights (IPRs) of technologies as revenue earners.

The institute also found that filing patents in emerging nations such as Bangladesh and Africa provide more value for the innovation than registering them in advanced countries.

This year, IIT Madras is likely to file nearly 40 patents, a 25 per cent increase over last year. Next year, the target is to reach 50, said Krishnan Balasubramanian, Dean, Centre for Industrial Consultancy & Sponsored Research.

Last year, revenue from IPRs was about Rs 2 crore. “We are negotiating a large deal this year that will double or triple revenue from IPRs. On an average, we are targeting Rs 3-4 crore annually in the near term,” he told Business Line.

TOP FIELDS

Tield of nanotechnology saw the highest number of patents, as some of the faculty in this domain are “very aggressive.” Other areas include wireless technology, air-conditioning, noise and vibration, said Subramanian, who is also a professor at the Department of Mechanical Engineering.

Faculty members also separately apply for patents for technologies they have developed in collaboration with various companies. This could be another 20 every year. Companies file the patents with the faculty’s name in it. There will a revenue sharing agreement on this, he said.

There used to be a perceived conflict between patenting and publishing. This is only a perception, but not true. If a faculty member feels that they have developed something that is patentable and publishable, they can do both, said the institute’s director, Prof Bhaskar Ramamurthi. The institute has an Intellectual Property Cell, he said.

Balasubramanian said that the IPR management involves patent process and commercialisation. Through incubation, faculty and students take up some of these technologies for formulating business propositions.

There is also an eco-system – the IIT Madras Research Park – developed over the last few years to foster incubation. The institute also work with companies to take certain scalable IPs rapidly into the market. The patent process takes a long time. “So on the date we apply for patent, its commercialisation starts simultaneously,” he said.

source: http://www.thehindubusinessline.com / Business Line / Home> Industry> Education / by T.E. Raja   raja.simhan@thehindu.co.in  / Chennai – June 26th, 2013

Leather firms in Ambur told to go green

Sankar
Sankar

Collector P Sankar on Saturday made an appeal to the leather industry to focus on producing quality products at an affordable cost using clean technology.

The industry has advantages of using advanced technology though it suffers from pollution and unskilled labour, Sankar said  at the inauguration of the fourth edition of the ‘Ambur Open 4’, a two-day exhibition of components, accessories, finished leather, leather technology and machinery, organised by the Indian Shoe Federation at the Trade Centre at Ambur.

It is important for the country to move to better technologies as it has to compete with countries like China and Indonesia. The Collector said Indians had special respect for converting anything into useful products and they were rated as the best in terms of skills.

India produced around 200 crore square feet of leather every year and stood second in leather exports earning around `30,000 crore.

This industry also employed around 25 lakh persons, including 8 lakh women. K Vijayan, president of the ISF, said that the event was aimed at providing a trade and networking platform showcasing the very best of finished leather, footwear components, accessories and technology as well as shoe machinery, which is being exhibited for the first time.

The importance of being innovative and the need to constantly update products is a step to overcome product obsolescence and survive in the future. The fourth edition of Ambur Open 4 is a step in this direction, he noted.

R Ramesh Kumar, executive director of the Indian leather Export Council, said that while the export of leather had touched 5 billion dollars in 2012-13, the target would be doubled in the next five years. Ambur MLA Aslam Basha and director of CLRI A B Mandal were present on the occasion.

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Tamil Nadu / by Express News Service – Vellore / June 30th, 2013

Coconut cultivation can be a lucrative option, says farm varsity V-C

Coconut cultivation can yield remunerative results through effective mechanisation, plant protection, and value addition, suggested a recently conducted seminar-cum-training programme on coconut cultivation and modern technologies, organised jointly under the aegis of Krishi Vigyan Kendra, Sikkal, and Coconut Research Station, Veppakulam, here in Vedaranyam.

Briefly touching upon the constraints faced by Cauvery Delta farmers, Dr. K. Ramasamy, Vice-Chancellor, TNAU, Coimbatore, in his keynote address spoke of technology-based diversification of cultivation. He stressed the need for selecting exclusive high-yielding coconut varieties for tender coconut, and copra production with high oil content and value addition.

Farmers were urged to form the coconut producers’ organisation with the support extended by NABARD. In a move to diversification, the Vice-Chancellor urged farmers to venture into production of value-added products from coconut through “secondary agriculture approach”.

Coconut is cultivated in all the districts of Tamil Nadu with Cauvery Delta Zone contributing to about 62,000 hectares of land. Nagapattinam holds about 4,100 hectares of land under coconut cultivation predominantly in Veppankulam coastal area.

Chairing the seminar, Collector T. Munusamy spoke on the importance of coconut cultivation and requested the coconut growers of the district to utilise the schemes available through the Department of Agriculture and the Coconut Development Board, Kochi. He requested the TNAU and its scientists to render periodic technological support on the latest innovations in coconut production. The District Collector released a Tamil booklet on Coconut Cultivation — Modern Technologies.

The training programme on coconut production technologies employed the use of visual aids by the scientists of Coconut Research Station, Veppankulam. The sessions entailed demonstrations on coconut manure, plant protection, root feeding of TNAU coconut tonic and use of TNAU coconut climber under the aegis of the scientists of KVK, Sikkal, were organised by the KVK, Sikkal, Nagapattinam scientists.

The inaugural sessions witnessed participation from C.V. Sairam, Principal scientist, ICAR, Bangalore.

U. Rajendran, Joint Director Agriculture, Nagapattinam; R. Rajendran, Professor and Head, KVK; Paramasivam, Field Officer, Coconut Development Board, Chennai; S. Mohandas, Professor and Head, CRS, Veppankulam; M. Karthikeyan, Assistant Professor, KVK, Sikkal, were present.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Tiruchirapalli / by Staff Reporter / Nagapattinam – June 24th, 2013

The cotton revolution

In many villages in Madurai district, cotton is more than just a crop./ Special Arrangement /  The Hindu
In many villages in Madurai district, cotton is more than just a crop./ Special Arrangement /
The Hindu

‘Paruthi’, an organic cotton brand, aims to promote rain-fed cotton, grown in Madurai, in the Indian fashion scenario

In 13 villages around Arasapatti near Tirumangalam in Madurai district, cotton is more than just a crop. It’s a symbol of life and livelihood for farmers in the black-soil belt, who have silently engaged themselves in a revolution to change the environment for the better. Nearly 400 farmers in the region have adopted organic cotton farming, saying a strict no to the usage of pesticides in their fields. From here the organic cotton cultivation extends into Mahalingam hills and the Western Ghats in Rajapalayam in Virudhunagar district and parts of Sivaganga and Ramnad districts.

The cotton flower / Special Arrangement / The Hindu
The cotton flower / Special Arrangement / The Hindu

“The farmers follow rain-fed cotton farming that involves multiple-cropping technique. It’s a short-staple cotton variety coming from indigenous seeds,” explains N. Muthuvelayutham, Secretary, Covenant Centre for Development (CCD) – an NGO working with cotton farmers around Madurai since 2006 to inculcate organic practices. “Organic cotton farming is labour-intensive and not lucrative. The farmers have to be encouraged to continue with the age-old techniques.”

The farmers follow rain-fed cotton farming that involves multiple-cropping technique / Special Arrangement / The Hindu
The farmers follow rain-fed cotton farming that involves multiple-cropping technique / Special Arrangement / The Hindu

This is where ‘Kapas’, a campaign by Upasana Design Studio at Auroville in Pondicherry helps the farmers. Started in 2007, the project promotes indigenous cotton varieties, organic farming techniques and aims to position short staple cotton as the market strength. “This will empower the fragile rain-fed cotton farmers of Tamil Nadu,” vouches Uma, the founder of Upasana. “Indian domestic market doesn’t recognize organic cotton,” she rues, “99 per cent of our cotton is genetically modified.” “Adoption of organic cotton is the answer to reduce carbon prints,” she asserts.

‘Paruthi’ is an organic cotton brand / Special Arrangement / The Hindu
‘Paruthi’ is an organic cotton brand / Special Arrangement / The Hindu

Uma launched ‘Paruthi’ as an organic cotton brand to promote the produce in the Indian fashion scenario. “Though organic cotton is expensive, large scale adoption of it in the prêt line will contain the synthetic cotton’s invasion of the market,” explains Uma, adding, “Long-staple cotton yarn can also be done in organic method but not many are aware of it.”

Paruthi’s cotton is purchased directly from the farmers around Madurai and they are paid a premium price as an encouragement to remain organic.

Muthu says most fall prey to genetically modified BT cotton seeds in order to achieve greater yields. But that spoils the soil and the environment as it involves usage of harmful pesticides“In organic farming, a range of cash crops, fodder and firewood crops that are natural pest-repellents are grown along with cotton. While the indigenous cotton seeds can be reused, the BT variety has to be bought afresh every sowing season.”

However, organic farming can only be done in rain-fed areas and not in irrigated-farmlands and that is what dissuades a farmer from growing short-staple organic cotton. “It hardly fetches profit for the investments he makes in irrigation facilities,” says Muthu.

A documentary shot by the Kapas team shows the ill effects of the pesticides and BT cotton seeds on the environment, soil and the health of farmers. Most times the pesticides fail to kill pests but the farmer ends up buying the expensive ones andlands in debts. The video also explains the causes for farmers’ suicides in the black-soil region in Vidharbha, Maharashtra. “Minor changes in farming technique can increase the yield and quality of organic cotton. In line sowing method, just 10 Kg of seeds is enough to give 200 Kg of cotton per acre,” says Muthu.

“The quality of cotton depends on picking. Cotton picked in jute gunny bags get spoilt as the fabric fibres get frizzed and contaminated.” The CCD has formed a group ‘Sevaipatti Organic Farmers Federation’ and assists the farmers with clean cotton bags for picking the fibre.

Today, 400-odd farmers spin their own yarns and weave them in handlooms / Special Arrangement / The Hindu
Today, 400-odd farmers spin their own yarns and weave them in handlooms / Special Arrangement / The Hindu

Today, 400-odd farmers spin their own yarns and weave them in handlooms at G. Kallupatti, provided by an NGO – ‘Reaching the Unreached of Indian Villages’ which has been working in the sector for 36 years. “The hoarse varieties are exported to Japanese companies that make kitchen wears like aprons, hand-cloves and napkins,” says Muthu. “And the finer cotton is sent to Upasana’s Kapas project under which it is designed and developed into clothes. Paruthi positions itself as a designer label yet aims to reach the masses. Currently Paruthi cotton is being marketed through 20 retail outlets in 11 cities across the country. “We conduct events, auditions and promotions for the brand. We will soon be launching a line of organic-cotton-made clothing with medicinal properties,” informs Uma.

So, the next time you purchase a cotton garment try to get an organic piece that’ll remind you of the need to change!

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus / by A. Shrikumar / Madurai – June 19th, 2013

Tamil Nadu to upgrade power transmission with Japanese aid

Tamil Nadu  Chief Minister J. Jayalalithaa  Wednesday said a new project to improve the power transmission in the state will be implemented with the financial assistance of  Japan International Co-operation Agency (JICA).

She also requested JICA for a line of credit to for viability gap funding and credit to private parties in infrastructure projects.

In a statement issued here by the government, Jayalalithaa, during her meeting with a JICA delegation led by its president Akihiko Tanaka, said: “This year, a new Tamil Nadu Transmission System Improvement Project with a JICA loan of Rs.3,410 crore rupees (607.40 billion yen) is to be implemented.”

She told the delegation the project will greatly help strengthen the power transmission network in the state as 6,000 MW of fresh power generation capacity is expected to be commissioned within next one or two years.

Jayalalithaa said JICA’s assistance to ongoing projects in Tamil Nadu includes the Tamil Nadu Urban Infrastructure Project being implemented at a total cost of Rs.345 crore (JICA line of credit is around Rs.300 crore); the Tamil Nadu Bio Diversity Conservation and Greening Project at a total cost of Rs.700 crore; and the Chennai Metro Rail Project for which JICA loan is Rs.8,646 crore.

Expressing satisfaction at the progress of these projects, she also hoped that JICA would consider partnering with the state and funding next year projects like the Chennai Waterways Restoration Project, components of the State Highways Development Project, upgrading Urban Infrastructure in Extended Areas of Chennai, and the Madurai-Thoothukudi Industrial Corridor.

Jayalalithaa requested JICA to assist the Project Preparation Fund of the Tamil Nadu Infrastructure Development Board so as to help project development of bankable public-private-partnership (PPP) projects.

She also requested JICA on the possibility of a separate line of credit for viability gap funding by the Tamil Nadu Infrastructure Development Fund to implement PPP projects and also provide long term financing directly to private sector developers to enable them to reach financial closure early.

During the meeting, Tanaka said Tamil Nadu has great potential to become the hub of industrial growth in the Indian Ocean region and promised support for infrastructure projects in the state.

source: http://www.business-standard.com / Business Standard / Home> News-IANS> Diplomacy / IANS- Chennai, June 19th, 2013

Inside Story : The craft of jewels

Temple jewellery / Special Arrangement / The Hindu
Temple jewellery / Special Arrangement / The Hindu

It was designed for the deities at the temples. And devadasis adorned them when they danced in these temples. Their hair ornaments — sun- and moon-shaped forming a part of the nethichutti; the big jimikkis sparkling with red stones and twirling along with the dancers’ moves; ornate but delicately carved maatalsclinging to their long thick hair; necklaces glowing with precious stones in red and green, with pearls dangling in the pendants; odiyaanams clasping their slender waists… the jewellery created here was both unique and bold.

Designed for gods and goddesses, and worn by these dancers, temple jewellery is hand-crafted by a talented lot of acharys or goldsmiths in a small region called Vadassery in Nagercoil. I journey to this town near Kanyakumari to meet the craftsmen.

Temple Jewellery / by Special Arrangement / The Hindu
Temple Jewellery / by Special Arrangement / The Hindu

As I enter the main market in Nagercoil, the lure of the yellow metal is everywhere. A young bride beams from a tacky hoarding, sparkling in gold from head to toe. It is a beautiful sunny morning, and I am in the mood to buy jewellery. But I am unable to find even a single piece of temple jewellery. Finally, an owner of a jewellery store scribbles a name on a piece of paper and gives me the directions to a small locality, which is the hub of the craft.

The streets get narrower and narrower. We decide to explore the place by foot and I get a close look at the cramped row houses lining the streets. Finally, we knock on the doors of Manickam Achary whose family has been crafting temple jewellery for several generations now. His son Muthu Sivam welcomes us warmly inside .

It is a humble home with plenty of sunlight streaming in. Sitting next to a window are two craftsmen, carefully placing red stones on a raakodi, a hair ornament typical of this form of jewellery, worn by dancers and brides, and a favourite of children with long braided hair.

Muthu Sivam unwraps a silk cloth and unveils the gems and jewels. A prized possession of Bharatanatyam and Kuchipudi dancers, temple jewellery comes with bold designs and large motifs inspired by traditional and mythological symbols. You will find a dazzling peacock or a swan studded with stones or a bejewelled snake with its hood up as a pendant.

Muthu Sivam tells me that his father won a National Award for the craft, but today there are barely 50 goldsmiths in the locality who practise the art. They largely work on orders, with some of the pieces sold in Chennai and some orders, as his website shows, come from abroad as well. I learn a little more about the craft from him.

Traditional temple jewellery was made with silver and finished with gold leaf, while some jewellers used copper as well. With the demand for the yellow metal going up, the basic frame is crafted in gold and the stones are then placed and finished with gold leaf. From rubies and jade to garnets and coloured glass stones, several precious stones are used as well.

Watching the men working on the raakodi, I lose myself in the intricate design, remembering the rounded jimikkis and the ornate maatal my mother bought for me as a 10-year-old. And while it may be true that all that glitters is not always gold, it hardly matters here, for it is the craftsmanship that is most precious.

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus> Travel / by Lakshmi Sharath / June 14th, 2013