Category Archives: Inspiration/ Positive News and Features

MELANGE : At home in Peelamedu

A taste for community spirit: Saifuddin, the mithai wallah. / Photos: M. Periasamy / The Hindu
A taste for community spirit: Saifuddin, the mithai wallah. / Photos: M. Periasamy / The Hindu

The Dawoodi Bohra Muslim Community, originally from Gujarat, has made Coimbatore its own, yet it retains its distinctive cultural and culinary identity

Evening Namaz has just ended. Men in topis and flowing white kurtas emerge from the mosque. Women in colourful gowns zip through the lanes on their two wheelers. The smell of hot khakras wafts from the nearby sweet shop. Children returning from their evening Arabic and Quran classes, buy savouries from there and run home. The conversation one overhears in a language that sounds like a mix of Urdu, Gujarati and Persian. It is called Lisanud-Dawat. Sound of laughter comes out of a home. The Burhani colony of Coimbatore in Peelamedu wakes up to its night life.

“Many of us have settled here for generations since the time of our great grandfathers,” says Alifiya M Mamoowala who has volunteered to be my guide for the day. “There are around 392 families here. And, we have become a part of this city.”

Topis worn by Bohra men./ The Hindu
Topis worn by Bohra men./ The Hindu

At the same time we hold onto our tradition,” adds Feroz Y Dak, as he leads me to the office of Aamil Saheb, the community’s religious and administrative head.Aamil Saheb hails from Madhya Pradesh and has been holding this office for the last two years. “The community settled in Coimbatore in the early 1930s. We originate from the Khambat district in Gujarat,” he explains. And they believe they must abide by the law of the land where they live, says Aamil. “I am learning Tamil. And, my children go to a Tamil medium school,” he smiles.

Next, I visit the burhani mithai stall, where Saifuddin Bhai Ahmedabadwala fries hot mathris. His shelves are laden with laarvas, a typical burhani laddoo made of besan and stuffed with raisins. His sweet puris drip sugar syrup and I am told they are a must during Shab-e-barat. But Saifuddin’s road to fame is his gulab jamuns, made with khoya. “Even the locals love it,” he says with pride.

I meet another Saifuddin who is head chef at the Community Food Hall. “I have worked across India I have learnt other recipes by working with the local chefs.” “At the Community Food Hall they prepare free dinners for all the houses in the colony. This is one way of making sure that the ladies of the community get some free time to do what they want,” says Feroz.

The food hall./ The Hindu
The food hall./ The Hindu

“Looks like it is biryani today,” says Feroz as we sniff appreciatively. Inside, there are huge davaras of chicken biryani. Hundreds of tiffin boxes are neatly arranged on the floor. They will be despatched along with rose lassi and raitha. “Each tiffin box carries a number allocated to a house. So, no one uses the vessel used by the others,” says Feroz. Residents can either collect their tiffin boxes at the hall or get them delivered at their door steps. As dusk falls, lights pop on in the kitchens. At Alifiya’s house, Gulshan Y Mamoowala has whipped up a grand meal. As soon as we enter, she welcomes us with a bowl of crystal sugar. “That’s the bohra custom of welcoming the guests with a sweet note,” says Yunus Bhai Mamoowala, her husband. Gulshan’s lemon yellow skirt and a blouse that she wears with a pretty shawl is called jori. “We wear these inside the house. The burqas are called ridas and are worn outside,” says Alifiya.

“Ridas and joris have become a big style statement,” adds Munira Gheewala, who has dropped in to apply mehendi on Alifiya’s daughter’s hands. “During weddings women wear ridas with zardozis and elaborate embroidery, floral panelling and tatting.” Bohra weddings are grand, says Munira. “We apply mehendi on the entire arm of the bride! Our designs are mostly Arabic motifs, featuring creepers and flowers.”

ThaalMPOs26apr2014

Conversation ceases as Gulshan brings the huge thaal and places it on a stool. The entire family sits around the thaal. “The whole point is to drive home the message of togetherness,” says Feroz. “This strengthens our bond.”

The first thing I am offered is a pinch of salt! “It opens your taste-buds,” says Gulshan. And in bohra cuisine, desserts come first, says Alifiya. Sodena (sweet rice and badam) and Shir khurma, (something like semiya payasam) kick start the fare. The main course has a shoulder of lamb hot from the tandoor, dal chawal palidu and rotis with khichda (haleem). “The signature dish in a burhani cusine is the simple dal, rice and palidu combination. Palidu is a little like rasam. It is cooked with tuvar dal stock, drum stick and regular spices,” explains Gulshan.

We round off the sumptuous meal with sweet paan. As we sit back on the cushions, Yunus shows me the pictures of their ancestral home at Sidhpur, Gujarat. Magnificent havelis, with a dozen windows, mark the bohra colony. “All the traders used to live here. Each house is built close to each other to create community spirit,” says Yunus. “Our family came to Coimbatore 25 years ago to set up business here. We still go back there once in a year,” says Yunus.

As I bid farewell to the Mamoowala family, Gulshan sprays attar on my hands and tells me to rub it on my clothes. “This is for you to always remember the beautiful memories of the evening you spent with us,” she says.

I smell my hand again and smile as the fragrance recreates in my mind the lanes of Sidhpur and its airy havelis.

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus> Melanage / by Parshathy J. Nath / Coimbatore – April 25th, 2014

Social enterprise takes smart products to India’s rural poor

Source: Thomson Reuters Foundation – Fri, 11 Apr 2014 

By Nita Bhalla

An Essmart Global representative trains a village shopkeeper on technology products that are helping improve life for poor rural communities and small scale-farmers in Coimbatore district, Tamil Nadu, India./  Photo taken by Essmart Global in 2012
An Essmart Global representative trains a village shopkeeper on technology products that are helping improve life for poor rural communities and small scale-farmers in Coimbatore district, Tamil Nadu, India./ Photo taken by Essmart Global in 2012

Mumbai , India, April 11 (Thomson Reuters Foundation)

A start-up Indian social enterprise has come up with an innovative solution to one of the country’s biggest development challenges – helping the rural poor easily access basics such as clean drinking water and electricity.

Essmart Global is bringing affordable products such as solar lanterns, rechargeable batteries and water filters to the doorsteps of mud-and-brick villages through a unique partnership with shopkeepers in south India.

“We bring different technologies that are appropriate to rural areas to existing market places such as rural ‘kiranas” or ‘mom-and-pop stores’, and make these products available through a catalogue,” said Prashanth Venkataramana, Essmart’s head of operations in India.

“Customers will have access to the products they want and get them delivered within a day, without having to travel to the cities and towns where these products are generally only available.”

Venkataramana was speaking on the sidelines of the Sankalp Unconvention Summit in Mumbai, where hundreds of social enterprises from around the world have gathered to showcase their ideas for development.

The three-day conference has seen social entrepreneurs pitching products such as solar lanterns, clean cooking stoves, and irrigation tools which use less water or agriculture instruments which make processing crops more efficient.

India has witnessed stellar economic growth over the last two decades, yet one third of the country’s 1.2 billion population still lives below the poverty line.

Seventy million households – 35-40 percent of the country’s 1.2 billion people – have no access to electricity, while 100 million do not have access to clean drinking water.

But while there are thousands of products which can help address these issues, most are not easily available to the rural poor – largely because village retailers cannot afford to buy in bulk, a key requirement for manufacturers.
GOING THE LAST MILE

Essmart Global, in essence, acts as a distributor and buys products in bulk, which are stored in local warehouses. When a customer orders a product from the catalogue in his village store, it is dispatched and delivered to the shop the next day.

“We provide any product which can improve the quality of life of people living in rural areas. These are products such as solar lanterns, water filters, tablet computers, rechargeable batteries and rechargeable flashlights,” he told Thomson Reuters Foundation.

“There are also products which can help them in their occupations such as agricultural equipment, little gadgets that can work on their farms or fields.”

The social enterprise, which began operations in August 2012, provides 45 products to 400 village stores in the west of Tamil Nadu state and works with around 20 large and small manufacturers.

The company has sold some 2,200 products so far, with the most popular being solar lanterns which sell for around 1,400 rupees ($23).

For more expensive products, such as a solar-powered water pumps for irrigation, Essmart helps customers arrange a line of credit with the manufacturer or through a microfinance company. All products come with a warranty.

Venkataramana said one of the most exciting outcomes is not just that the business helps rural customers, but that it also benefits villager retailers.

“These rural shops generally only sell fast-moving consumer goods such as shampoos, soaps, toothpaste etc which they make little (profit) on,” he said.

“What we are getting the shopkeeper to do is sell technology products which he wouldn’t normally sell and helping him increase his margins. In fact, stores which have worked with us, have seen a 30 percent increase in their monthly income by selling products from Essmart.”

source: http://www.trust.org / Thomson Reuters Foundation / by Nita Bhalla / Friday, April 11th, 2014

I am… S. Amjad Ibrahim – Watch and spectacles seller/repairer

S. Amjad Ibrahim says sometimes business is dull and sometimes there is no business at all. / by Special Arrangement / The Hindu
S. Amjad Ibrahim says sometimes business is dull and sometimes there is no business at all. / by Special Arrangement / The Hindu

On some days, I earn around Rs.150-200. Sometimes, there’s no business at all. Then I just sit here and watch the world go by until it is time to go home

It’s just been a few months since I set up my mobile stall here; before this I was selling agarbatti (incense sticks) and attar (fragrant essential oil used in perfumes). I also offer lucky birthstones and sunglasses for two-wheeler users.

Customers can both buy watches and get them repaired by me.

Usually it’s nothing more than a battery change. But watches stop working when they get wet. The water cuts off the battery wire within and also rusts the metallic buttons.

Most of the parts are electronic these days, so they can be replaced piecemeal without damaging the entire watch.

It takes me around 20-30 minutes to repair a watch. And there are days when a watch refuses to work despite all the time I spend on it – I put it away and return to it after a break.

I usually charge Rs. 10 or 20 for watch-repair. Of late I have taken to selling spectacle frames as well.

Shops charge in the hundreds of rupees for a single frame – I buy cheap frames and used ones as well, and sell them for around Rs.20-30 to people who cannot afford the pricey ones.

I push my cart from home, around 2 kilometres away and reach here (Bharatidasan Salai) by 10 a.m.

The traffic policemen often complain about vendors like us being in the way – but as you can see, I’m just minding my own business without troubling anyone.

There’s no breakfast, just a cup of tea at home. For lunch, I usually have a serving of ‘kool’ (porridge) from the stall nearby. It keeps me full until sunset, when I pack up my cart and push it back home in time for dinner. It’s good exercise for me.

On some days, I earn around Rs.150-200. Sometimes, there’s no business at all. Then I just sit here and watch the world go by until it is time to go home. I have six grown-up children, three sons and three daughters.

Most of the watch spares are easily available in Singarathope – you have to ask for ‘China movement’. I’ve spent roughly Rs. 6000 on my stock; I do hope I’ll be able to earn a profit soon.

I’ve dabbled with many other jobs and businesses before – I used to own a grocery store once, but had to close it down because I couldn’t manage it alone.

It’s important to keep earning something, no matter how old you are.

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus> Society / by Nahla Nainar / Tiruchrapalli – April 11th, 2014

Homage to dalit champion Madurai Iyer

Madurai :

Vaidyanatha Iyer Road in Shenoy Nagar is named after a great son of Madurai – A Vaidyanatha Iyer (1890 – 1955). Other city landmarks that are named after Iyer are Mela Vaidyanathapuram near Thathaneri and Keezha Vaidyanathapuram near Mahaboobpalayam. His statue, which is installed near the Meenakshi Temple, recalls his leadership in securing the entry of dalits to the popular temple on July 8, 1939. This act earned the wrath of the orthodox Brahmins who excommunicated him from his community. Known popularly as Madurai Iyer, he worked tirelessly for the upliftment of dalits.

Though belonging to Thanjavur, the Iyer family moved to Madurai during his childhood. Iyer studied at the Sethupathi School in Madurai, and later in Madura College. After graduating in Law he started his own practice and soon rose to become one of the reputed lawyers of his time.

Inspired by Mahatma Gandhi, Iyer participated in the Indian Freedom Movement and took up the cause of dalits. Mu Chidambara Bharathy (54), provincial Congress committee member and state convener of the OBC wing of Congress in Madurai, said Iyer and his wife Akilandammal worked in the slums on weekends. Over a period, they turned out to be the foremost champions of dalits in the city. Iyer organized the historical temple entry movement which is commemorated ever year here.

“As he led the dalits into Meenakshi temple, orthodox Brahmins locked the temple for three days. They installed “Balameenakshi’ (Infant Meenkshi) on Tamil Sangam Road and filed a court case against the temple entry. C Rajagopalachari, the premier of Madras Presidency, intervened and passed a special ordinance turning temple entries legal. “Rajaji’s special ordinance could be termed as an achievement of Iyer because the government led by him collapsed shortly and the temple entry bill would have not come up later,” Bharathy mentioned.

“When Iyer passed away in 1955, dalits thronged the funeral in large numbers and mourned his death more than others,” he remembered.

As MLA representing Melur from 1946 to 1951 he was popular, especially among dalits in the constituency. The Harijan Sevalaya in Shenoy Nagar came up during the joint efforts of Iyer, noted Gandhian N M R Subburaman, woman Congress leader Thayammal and the TVS Group. N Pandurangan, a 77-year-old Congress functionary residing in Shenoy Nagar, said the free hostel for dalit students benefitted many. Former Tamil Nadu Minister P Kakkan and former Melur MP Maruthiah were its inmates.

“When Shenoy Nagar was created in 1951, the streets there were named after Iyer and Kakkan. TVS Group used to operate buses on the wide streets there,” Pandurangan recalled. “Iyer was a simple man and stood for the cause of dalits till his last breath,” he noted.

source: http://www.timesofindia.indiatimes.com / The Times of India / Home> City> Madurai / J. Arockiaraj -TNN / April 13th, 2014

Mugaiyur residents swell the ranks of Army

Mugaiyur village in Villupuram district (native place of slain soldier V.Anthony Nirmal Viji) is abound with ex-servicemen and personnel serving in defence services./ Photo: T. Singaravelou / The Hindu
Mugaiyur village in Villupuram district (native place of slain soldier V.Anthony Nirmal Viji) is abound with ex-servicemen and personnel serving in defence services./ Photo: T. Singaravelou / The Hindu

For a population of 5,000, there are over 600 soldiers

For hearing exploits of soldiers on the war front, one must go to Mugaiyur village. The otherwise non-descript place tucked away in a corner of the Thirukkoilur block in Villupuram district is full of war veterans and serving defence personnel.

What is unique about the village is that the patriotic fervour and nationalism seem to be naturally running in the veins of the young and the old, and, men and women. It has acted as a trigger to inspire more and more residents of Mugaiyur to join the Army.

The village hogged the limelight when its “proud son of the soil” V. Anthony Nirmal Viji (31), a Lance Naik in Artillery 111 Rocket Regiment, was killed by terrorists at Jammu recently. By laying down his life, he has become the hero of the place and it is most likely that he would become part of the folklore too.

For a village with a population of about 5,000, there are no less than 600 soldiers. Some of them have tagged on the prefix ex-servicemen to their names for, they had served in the India-China war, the India-Pakistan war and the recent Kargil war.

Elevated ranks

A few of them occupied elevated ranks such as Captains and Junior Commissioned Officers. They are proud to be seen in their starched uniforms decorated with medals. They were seen strutting here and there, regulating the mourners who had turned up for the funeral of Viji.

Unlike in other mourning places the village looked different on the day the body arrived there. A. Lourdusamy and Irudhayanathan, ex-servicemen, told this correspondent that the village had the long tradition of swelling the ranks of the military from the days of World War II. Therefore, for generations, they were willingly joining the Army, with the fullest support of women.

The boys in turn got inspired by the elders, and from young age, they start equipping themselves for the task.

While the elderly persons had acquired remarkable brisk gait in their walks thanks to the strict regimen in the Army, the youths look like ramrods with erecting chest and bulging biceps.

source: http://www.thehindu.com / The Hindu / Home> News> National> TamiNadu / by Special Correspondent / Villipuram – March 31st, 2014

Mukunda Foods, a startup founded by Eshwar Vikas and Sudeep Sabat, brings to you the automatic dosa maker

Making the perfect dosas is like hitting a 50-ball century in cricket—not everyone can do it. And for many, it is this reliance on individual brilliance that makes Indian cuisine unique. While this is good for cooking at home, it brings in its own set of issues for the restaurant industry: a dosa that costs Rs 30-40 in Bangalore set you back by about Rs 150 in New Delhi due to the lack of standardisation and absence of manpower.

Two foodies, Eshwar Vikas and Sudeep Sabat , felt that it was about time things changed. The duo, while studying in SRM University in Chennai, decided to take this up as a challenge and come up with a machine that could make dosas without human intervention. But the challenges began right from the design stage. They did not have any design experience and had to look for tools such as Google’s open source application Sketchup.

But converting the design into a working prototype was another big challenge. “We realised that in order to make the perfect dosa, we needed a dough dispenser that should rotate at one rotation per minute (RPM). The slowest motor we could find was one that had a 1,400 RPM speed. We went to many professors and experts in the industry but no one could help us reduce the speed. Finally, we met a mechanic in Chennai who never even went to college but could give us all the techniques and formulae to achieve our task,” said Vikas, 23.

The duo solved many similar challenges by picking up ideas from the streets and taking help from locals in Chennai. The founders, who started the venture in 2011 with a personal capital of Rs 6 lakh, made a working machine in a couple of months. However, even after getting the first prototype ready, it took eight months to get the first perfect dosa.

They then participated in a startup contest called  VenturaFest  in Chennai in June 2012 calling themselves Mukunda Foods and won the best business plan award. It was then Indian Angel Networks decided to incubate them. With support from IAN, Mukunda could reduce the weight of the machine to 40 kg from the initial 200 kg prototype and made it much smaller.

Hari Balasubramanian, CEO, Ontrack Systems and member of Indian Angel Network, decided to mentor them and helped them shift base to Bangalore to take advantage of outsourced manufacturing facilities here. “I saw a huge market for Mukunda Foods in north India and overseas. I believe they can easily sell 10 million units in next seven-10 years,” Balasubramanian said.

In October 2013 Mukunda Foods received a funding of about Rs 1 crore from Indian Angel Networks that helped them come out with the final prototype in January this year. Vikas has given the final prototype of the dosa maker to many restaurants for testing. K Ramamurthy, owner of Konark hotels in Bangalore, is among the first few customers testing it. “The machine does a great job in a very less time. We will be using this for catering services so that we don’t need a dedicated cook to make dosas,” he said.

Dosamatic, as the machine is called, is priced at Rs 1 lakh but Vikas is working on a smaller home version that he says will cost as low as Rs 5,000 and will be launched by next year. The company has already earned revenue of Rs 30 lakh in just three months, with an order pipeline of close to Rs 5 crore for the next one year.

source: http://www.timesofindia.indiatimes.com / The Times of India / Home> Business> India Business / Varun Aggarwal, ET Bureau / April 05th, 2014

Medicos Must Serve Humanity: Ex-Prof

Medicos should consider the profession as a service to humanity, not as a money-spinning occupation, said R Venkatakrishnan, said the retired professor of Orthopaedic Surgery and Traumatology in  Madurai Medical College. He said this while delivering the fourth convocation address at Vellore Government Medical College on Friday.

Handing over graduate certificates to 99 students on the occasion, Venkatakrishnan said that medicos should focus on treating the patients and saving lives. ‘The more you learn in the college and continue to learn, the more the career would sustain you’ he told them. The retired professor urged the medical students to have a focused approach if they are interested to continue higher education. ‘If you are planning for post graduation, postpone your marriage’ he advised them.

Venkatakrishnan told the graduates to be accessible to patients and be responsible in  clearing their doubts.

“Always think of the best treatment options and always render personalised treatment with compassion and support. Ensure your patients left your clinic with a friendly, healthy smile,” he further said.

College Dean Dr L D Thulasiram, Medical Superintendent Dr E Sivakumar, vice-principal Dr R Muthulakshmi and Resident Medical Officer Dr P Arunan also spoke.

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Tamil Nadu / by Express News Service – Vellore / March 30th, 2014

DOWNTOWN CARES : Turnaround of Velachery

Yes, we care: One of the oldest colonies in Velachery, Dhandeeswarar Nagar Welfare Association organises various camps to help residents bond. / Photo: G. Krishnaswamy / The Hindu
Yes, we care: One of the oldest colonies in Velachery, Dhandeeswarar Nagar Welfare Association organises various camps to help residents bond. / Photo: G. Krishnaswamy / The Hindu

The locality was hardly attractive to new residents, with many regretting having moved in there. Some decided to move from regret to positive action, says Liffy Thomas

Velachery, once a quiet locality with swatches of farm land, owes much of its development to a few neighbourhood groups. One such is the Dhandeeswarar Nagar Welfare Association, registered in 1976.

In its early days, the Association had 200 members and nearly 60 of them would attend its meetings regularly. These meetings were aimed at getting basic amenities for the area. “We never had to compel people to come, as there were many issues,” says C. Govindaraju, secretary of the Association.

The development of the locality, first from a village panchayat into a town panchayat and now into a corporation zone was however not easy.

On weekends, members in groups of three or four would knock at government agencies entrusted with provision of amenities like street lights, sewerage, water supply and roads.

A.S. Jagadeeshan, who moved to the locality in 1979 from Sowcarpet, says for almost 10 years he repented having moved to Velachery.

“There were only two bus routes 51E and 45A that came to this part of the city. We had to go to Saidapet to get more buses, a journey that would drain you by the end of the day,” he says.

For long, most of the 11 main roads, 12 cross streets and 13 avenues in the colony did not have street lights.

“The streets would become eerily empty and dark after 7 p.m. and the Association requested members to keep the outdoor lights switched on to help those getting home late in the night. For those who could not pay the extra electricity bill, we even offered to reimburse that small portion,” says K. Dorai Raj, president of the Association.

Monsoon was the bane of Velachery until five years ago. Not any more with storm water drain network laid in most areas. One of the major victories was getting a public library for the neighbourhood. The space around the library is still a bone of contention with residents waiting to see it converted into a park.

For many years, the Association took the lead in organising an interaction with newly-elected leaders where residents’ grievances were heard. “I would shoot off letters to various departments to tell the plight,” says Dorai Raj, who retired from the Department of Technical Education. And all these efforts have helped. Today, Dhandeeswarar Nagar is an upscale locality with many amenities matching up to those in areas such as Anna Nagar and Besant Nagar.

The Association has its own building at Third Main Road where members meet regularly. Its challenge now is getting people to participate in new initiatives such as keeping streets clean, taking measures to see four-wheelers are not parked on pavements and helping prevent thefts such as chain snatching.

The Aadhar camp held at the Association premises was one such attempt to show that the Association cares for them.

An open house on Sundays is next on the cards, where residents can discuss various issues. The Association has also made appeals to apartment complexes to affiliate with the Association.

(At Downtown Cares, resident welfare associations can discuss their neighbourhoods. These associations may write to us at downtownfeedback@thehindu.co.in or call us at 28576631, seeking a meeting)

source: http://www.thehindu.com / The Hindu / Home> Features> Down Town / by Liffy Thomas / Chennai – March 29th, 2014

Geared up

Mission on wheels: While cycling to Delhi from Chennai, S. Nagoor Meeran made many friends./  Photo: M. Karunakaran / The Hindu
Mission on wheels: While cycling to Delhi from Chennai, S. Nagoor Meeran made many friends./ Photo: M. Karunakaran / The Hindu

Nagoor Meeran, a tailor, cycled to Delhi to meet Abdul Kalam. Vipasha Sinha on his feat

Neither the merciless weather nor the bumpy roads could stop S. Nagoor Meeran from meeting the APJ Abdul Kalam in 2003. At that time, Kalam was the President of India.

Nagoor started his journey to the capital by cycle from Tenkasi. In 35 days, he rode through Chennai, Hyderabad, Nagpur, Bhopal, Agra. It was commendable for a 57-year old to perform such a feat.

Ten years later, Nagoor shares the story of that journey and talks of his love for cycling.

“The Lion’s Club was planning to do an event to promote world peace. They had different ideas in mind but I suggested that I could cycle all the way to Delhi and meet the president,” says Nagoor, who is a tailor by the day and watchman by the night.

It was an Imam from his town who suggested to him the idea long ago and this seemed like a perfect opportunity. He had also met Kalam’s brother in Rameshwaram and expressed his interest in meeting the head of the country.

“However, when I reached Delhi I was told I could not meet the President. Yet I was hopeful. I wrote about my journey and the purpose of the meeting and left the request in a glass box kept for people who wish to meet the President. Reading it, he agreed to meet me. I quickly changed my clothes ahead of the meeting. Mr. Kalam was kind enough to have lunch with me. We spoke about three things – the need to promote peace and communal harmony, development in his native town of Tenkasi, and my desire to visit Mecca. I also presented a letter appreciating him,” says Nagoor.

He also got a chance meet other ministers and personalities. All that he carried for the journey on a basic Hercules cycle was a small bag and a bottle of water. He says there were many people who helped him complete his quest along the way.

“I would start in the morning and by six in the evening, I would look for a temple or a police station or a forest department office where I could spend the night. Some people would offer food and water. Between Agra and Delhi come these humungous soft drink outlets, I went there and they gave me two big bottles of cool drinks for the journey. Since water was a major problem, I would befriend the truck and lorry drivers on the highway, and they would erect tents where they could rest. I would use their water tanks to clean my clothes and take a bath. There were times when I would go without a bath for days. I also maintained a diary with the signature and names of all the people who helped me during the journey,” says Nagoor, who has to spend around Rs. 10,000 for this trip, which was partially sponsored by Lions Club and Sun Tv.

Completing his mission, he took a train back to Chennai. Now, he carries in his small bag a photo taken with Kalam and few newspaper clippings lauding his feat. Ask him why he took that journey, he says: “It was just for the love of cycling.”

source: http://www.thehindu.com / The Hindu / Home> Features> Down Town / by Vipasha Sinha / Chennai – March 29th, 2014

Coding to crepe

Joshna Rebecca Naveen in one of her creations./ Photo: Justapose Photos /  Special Arrangement / The Hindu
Joshna Rebecca Naveen in one of her creations./ Photo: Justapose Photos / Special Arrangement / The Hindu

From software engineer to fashion designer – Joshna Rebecca Naveen’s transformation was seamless. Susanna Myrtle Lazarus talks to the newest designer on the virtual block about the shift.

Joshna Rebecca Naveen’s Online Boutique is a line of designer and customised saris. She talks to NXg about her journey and inspiration.

From computer codes to crepe and chiffon — what prompted the shift?

After working for several years in the IT industry, I took a break to sail with my marine engineer husband. A few months ago, I wanted to do something creative. I love fashion, especially saris; since I’ve always had an eye for colour and design, I took the leap and started dabbling in designing saris. The first sari I made was for me, and since then there has been no looking back.

Why Facebook?

Using Facebook as the medium for marketing was purely for convenience. It gives me the freedom to post and interact with customers on the go. I also get feedback that I use in creating my next collection. So far the customer response has been great, especially after my first exhibition a few weeks ago.

What’s your marketing/advertising strategy?

I get a lot of work on recommendation from clients, who are happy with what I’ve created for them. Of course Facebook advertisements help. I model my saris and have my clients send in photos of them wearing Rebecca’s creations so that they have an idea of how the sari will look on an average-sized woman.

There are several such online boutiques on Facebook. What makes Rebecca’s special?

Each sari I have made has a story behind it. A lot of care and effort go into every consultation but it’s worth it when they’re delighted with their sari. It is a reflection of themselves and their taste. I also keep the pricing affordable so anyone can stand out in the crowd without spending a bomb! I’m very proud of the mother-daughter series of matching sari and pavada chattai. I feel it is something unique I have to offer.

What has been your success rate?

I’ve just about broken even. The success rate is about 75 per cent with sales and 100 per cent with customer satisfaction. I started out wanting to make trendy designer pieces for young women. However, I soon realised that older women too want such saris, but find that the ones in the market aren’t what they feel is “suitable” for their age.

They make up a large part of my clientele now as I can design what they have in mind.

Rebecca's creation. / Special Arrangement / The Hindu
Rebecca’s creation. / Special Arrangement / The Hindu

What inspires you?

Everything! Tablecloths, curtains, bouquets of flowers… Being a compulsive embroiderer, I love working out colour combinations and patterns. While I like working with ethnic designs, I continue to have an eye out for contemporary and quirky trends. I try to incorporate a little bit of both in the pieces I design. When it comes to colours, I have a weakness for pastel shades.

How do you survive in the tough world of being an entrepreneur?

I’ve a very simple philosophy: don’t think about the competition and don’t let it get you down.

I love designing. It is my passion and I do it for myself and not for competing. In fact, I am quite tickled when clients send me photos from other online designers and ask me if I can make a similar sari.

What is your long-term dream?

I hope to run my own little boutique bridal studio in a couple of years with a full-fledged tailoring unit. Apart from that, I’d love to have the opportunity to dress Deepika Padukone in one of my creations!

Check out her work at facebook.com/rebeccasonlineboutique

source: http://www.thehindu.com / The Hindu / Home> Features> MetroPlus> XNG / by Susanna Myrtle Lazarus / Chennai – March 30th, 2013