The engineering graduate received the award for upkeep of best dairy animals of indigenous breeds
A young engineer from Coimbatore has won an award from the Central Government on June 2 for cattle rearing and dairying.
A. Dhiraj Ram Krishna received the ‘National Gopal Ratna’ award from Union Minister of Agriculture and Farmers’ Welfare Radha Mohan Singh in New Delhi for ‘upkeep of the best dairy animals of indigenous breeds’.
The 24-year-old award winner, who holds a B.E. in Production Engineering, ventured full time into dairy business soon after he completed his studies in 2017. “When I wanted to do business, I set sight on dairy. It was a natural choice as cattle has been at home since birth.”
He had stepped into dairy business even when he was pursuing his second year of engineering. It was in a small way, selling milk.
The Periyanaickenpalayam resident says he started with 10 cattle and now has 50, including 10 Gir cows and bulls and 40 cross-bred varieties. The cows give around 250 litres milk a day and he buys another 200 litres to sell to residents in and around the area.
When he started, there was not much opposition from parents, says Mr. Krishna. “Parents only asked me to think twice before venturing into the business. And, when I told them that I’ve made up my mind, they were very supportive.”
He says he did not undergo a course or workshop but learnt dairying on the job. “When it is driven by passion, you tend to learn it and that is how it has been for me.”
He has set up a processing plant to process milk and engages 15 to 20 people on part and full-time basis.
Under the ‘Ganga Milk’ brand, Mr. Krishna also sells curd, ghee and paneer, which he says are distributed throughout Coimbatore.
He has set up a few collection centres in and around Periyanaickenpalayam for farmers to sell their milk and plans to set up a few more in the neighbourhood as he aims to sell at least 1,000 litres milk a day by the December 2018.
The ‘National Gopal Ratna’ award has encouraged him to achieve the target and given ₹ 5 lakh, which he plans to invest for expanding the business.
His father P.R.G. Arunkumar is the Member of Legislative Assembly from Coimbatore North and an AIADMK district secretary as well.
source: http://www.thehindu.com / The Hindu / Home> News> Cities> Coimbatore / by Karthik Madhavan / Coimbatore – June 04th, 2018